Essays about: "Pervasive Media"

Showing result 16 - 20 of 21 essays containing the words Pervasive Media.

1. 16. Value co-creation in the digital media landscape : Exploring organizing logic shaped by layered modularity

   University essay from Umeå universitet/Institutionen för informatik

   Author : Evelina Griborn; [2016]
   Keywords : Digitalization; value co-creation; organizing logic; layered modularity; platform architecture; multi-channel networks;

   Abstract : In a time of pervasive digitalization, technology is constantly reshaping contemporary society. Because digital product architecture allows for unprecedented flexibility in terms of design, production, distribution and use, significant shifts are seen in how firms organize to create value. READ MORE

3. 17. Esoko and WhatsApp Communication in Ghana : Mobile Services such as Esoko and WhatsApp in Reshaping Interpersonal Digital Media Communication in Ghana

   University essay from Blekinge Tekniska Högskola/Institutionen för teknik och estetik

   Author : Salkovic Cynthia; [2015]
   Keywords : Mobile Telephony; Polymedia; Interpersonal Communication; Mobility; Appropriation; Social Change; Pervasive Media; Africa; Ghana; WhatsApp; MIM; Esoko; SMS;

   Abstract : The predominant use of mobile media such as SMS and MIM across various sectors in Ghana is incontrovertibly influencing and reshaping interpersonal communications. This paper looked at the use of the Esoko SMS and WhatsApp MIM platforms and how the use of these two dominant platforms are enhancing and reshaping digital communication in the rural and urban Ghana respectively, as barriers of socioeconomic factors limits the use of sophisticated technologies in the rural setting. READ MORE

4. 18. Nostalgic consumption behaviours among young generations in photography : A comparative approach of Instagram and analogue photography.

   University essay from Företagsekonomi

   Author : Evelyne Morlot; [2013]
   Keywords : photography; analogue; digital photography; instagram; social media; social network; nostalgia; authenticity; consumer research; consumer behaviour; consumer; retro marketing; youth; postmodernism;

   Abstract : With the emergence of digital cameras on phones, photography has become a popular routine. For some people, it is close to a form of ritual, every moment of the present is preciously archived and possibly shared to relatives on social media. This consumption of photography contrasts radically with the one practiced 20 years ago. READ MORE

5. 19. Curio-Urbia: A curiosity exploration of hidden urban interactions

   University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

   Author : Therese Nilsson; [2011]
   Keywords : EXPERIENCE DESIGN; EXPLORATIVE INTERACTION DESIGN; URBAN ART; PERVASIVE GAMING; HIDDEN; PLACE CENTRIC COMPUTING; VISUAL PERCEPTION; TANGIBLE DESIGN; TRANSMEDIA;

   Abstract : Firstly, this research is a collaboration with Granny’s Dancing on the Table, a transmedia film project in which the public has the chance to affect a film script through different social media channels. Before the actual film release there will be different game-episodes released in connection to the film. READ MORE

6. 20. The Role of Social Media for Customer Engagement

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Roberta Gibello Ribatto; [2011]
   Keywords : Customer Engagement; Social Media; Evangelization; Advocacy; Web 2.0; Business to Consumers; Word Of Mouth; Customer Experience; Social Media Engagement Cycle; Social Media Marketing;

   Abstract : Nowadays the market is becoming increasingly competitive. Consumers have a wide variety of choices and make their decisions based on the recommendations of other peers, which they consider more trustable compared to traditional advertisements. In such a scenario customer engagement is becoming the most important challenge for businesses. READ MORE