Essays about: "Product strategi"

Showing result 1 - 5 of 219 essays containing the words Product strategi.

  1. 1. Sockerskattens roll i utvecklingen av hälsosamma matvanor för barn - en studie som belyser hur en sockerskatt kan påverka svenska livsmedelsföretag.

    University essay from SLU/Dept. of Economics

    Author : Gabriella Falk; [2023]
    Keywords : Socker; livsmedel; barnmat; sockerskatt; matvanor; folkhälsa; livsmedelsföretag; samhällsekonomi; beslutsteori; strategi;

    Abstract : Allt fler länder börjar se ett växande folkhälsoproblem samt att det samhällsekonomiska perspektivet påverkas negativt till följd av en hög sockerkonsumtion bland befolkningen. I Sverige har man börjat se en minskning av direktkonsumtionen av socker (råsocker och bitsocker) samtidigt som intaget av socker i form av choklad, konfektyr som bakverk, godis samt läskedrycker har ökat kraftigt. READ MORE

  3. 2. Defend or attack: when do companies’ strategies employ aggressive or defensive tactics when faced with digital transformation in banking : A two nation comparison between the Swedish and the South African bank environment

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Anmol Mehta; Brandon Liu; [2023]
    Keywords : Digital transformation; Banking; Innovation; strategic path; digital strategy; culture; Digital omvandling; bankverksamhet; innovation; strategisk väg; digital strategi; kultur;

    Abstract : In today's fast-paced and technology-driven society, the banking industry is undergoing a big change in digital transformation. Therefore, the purpose of this thesis is to investigate the reason behind the differences in digital banking product development between South Africa and Sweden, and what reasons there are behind the differences in the two environments. READ MORE

  4. 3. Hide or Embrace Drawbacks? - A Quantitative Study of the Impact of Two-Sided Messaging in the Online Secondary Marketplace Setting

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofie Bixo; Tyra Löthman; [2023]
    Keywords : Purchase intention; Facebook Marketplace; Second-hand buying; Theory of Planned Behaviour; Two-sided messaging;

    Abstract : In recent years, online secondary marketplace platforms have experienced rapid growth as both sustainability concerns and the demand for second-hand products have increased substantially. Despite this considerable growth, second-hand marketplaces have remained relatively understudied. READ MORE

  5. 4. Does Brand Personality Beat Sustainability Claims?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
    Keywords : Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

    Abstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE

  6. 5. Do first impressions matter? How product packaging and warning messages influence young adults' conceptions and intentions to use nicotine pouches

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ella Renaudin; Penny Taka; [2023]
    Keywords : Health warnings; Plain packaging; Framing; Prospect theory; Nudging;

    Abstract : Tobacco-free nicotine pouches have become increasingly popular in Sweden, especially among young adults. This thesis examines how packaging and warning messages could influence young adults' conceptions and intentions to use nicotine pouches. READ MORE