Essays about: "Quality Attributes Relationships"

Showing result 6 - 10 of 15 essays containing the words Quality Attributes Relationships.

  1. 6. The impact of product promotion on customer loyalty: A quantitative study on Zara

    University essay from Umeå universitet/Företagsekonomi

    Author : Anh Quang Bui; Víctor Muñoz Martinez; [2019]
    Keywords : Customer Loyalty; Product Promotion;

    Abstract : We are living in a competitive business world, on which every company strives to have a better and more significant share of the market. Long term customer relationship is essential in order to reach that success. READ MORE

  3. 7. Developing and Evaluating a Tool for Automating the Process of Modelling Web Server Workloads : An Explorative Feasibility Study in the Field of Performance Testing

    University essay from Karlstads universitet/Handelshögskolan

    Author : Samuel Trevena; [2017]
    Keywords : workload modelling; process automation; performance testing; load testing; belastningsmodellering; processautomatisering; prestandatest; lasttest; belastningsmodellering; prosessautomatisering; ytelsestest; lasttest;

    Abstract : As the Internet has become increasingly important for people and for businesses that rely on it to create revenue, Internet unavailability can have major consequences. A common cause to unavailability is performance related problems. READ MORE

  4. 8. Påverkan av e-handelns framtida utveckling på pappersförpackningsbranschen

    University essay from SLU/Dept. of Forest Products

    Author : Christian Jacobson Thalén; [2013]
    Keywords : Förpackning; E-handel; Innovation; Relationer; Packaging; E-commerce; Relations;

    Abstract : Syftet med denna studie har varit att analysera förpackningsbehoven hos olika e-handelsföretag som säljer varor till konsumenter. En ökning av den direkta distributionen av varor till konsumenter är av allmänt intresse på grund av dess inverkan på distributionskedjorna. READ MORE

  5. 9. The Relationship Between Internal Branding and Affective Commitment

    University essay from Ekonomihögskolan, ELNU

    Author : Daniel Almgren; Peter Ek; Oliver Göransson; [2012]
    Keywords : internal branding; commitment; affective commitment; retail; service industry; on-brand behavior; organizational commitment; brand commitment; branding; customer contact employee;

    Abstract : Service firms increasingly need to rely on other attributes than traditional quality and performance of their service employees to become and stay truly competitive. Strong brands are essential for differentiation in today's marketplace and it becomes naturally important to align the customer contact employees with the company brand to ensure consistency in all communication externally. READ MORE

  6. 10. Investigating Channel Push Branding : The Case of Konftel

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mattias Björkman; [2011]
    Keywords : Brand; branding; equity; channel; push; pull;

    Abstract : The role of branding in building distribution relationships has attained increased attention in the marketing literature lately and several studies have shown that branding is an effective tool for building stronger relationships between manufacturers and their distribution partners. Unfortunately these findings fail to explain how channel push strategies work independently of consumer pull strategies when it comes to building strong manufacturer brands. READ MORE