Essays about: "Retailing industry"

Showing result 6 - 10 of 123 essays containing the words Retailing industry.

  1. 6. From cheap to chic: a quantitative study on using comparative transparency as a tool for brand attribute upgrading

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Adrian Brännstam; Simon Eliasson; [2023]
    Keywords : Brand alliances; Business Transparency; Comparative Advertising; Brand- and Product Quality Perceptions; Brand Attribute Upgrading;

    Abstract : This thesis constitutes the first attempt to investigate the concept of comparative transparency, a novel type of brand alliance, inspired by comparative advertising and enabled by the growing trend of business transparency in the apparel industry. Broadly, the present study is designed to investigate whether a weak brand can capitalize on the positive attributes of a strong brand merely by being presented as having common manufacturers in an online retailing context. READ MORE

  3. 7. Closed Loop Supply Chains: A qualitative study of the Swedish food retail industry

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Daniel Hellström; David Danmyr; [2023]
    Keywords : Logistics; Closed Loop Supply Chain; Forward logistics; Reversed logistics; Food waste; Waste Management; Sustainable practises;

    Abstract : The closed loop supply chain concept has been argued to be one vital sustainability solution to prevent waste and aid humanitarian concerns. At the same time, over a third of the food resources for human consumption is being converted to food waste, contributing to malnutrition, starvation and countless deaths. READ MORE

  4. 8. High Demand for Second-hand: A Qualitative Study on Challenges and Opportunities Faced by Second-hand Clothing Retailers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Greijer; Abdullah Smew; [2022]
    Keywords : Second-hand; Clothing; Retailing; Digitalization; Sustainable consumption;

    Abstract : The second-hand market has been subject to a lot of change in recent years. New actors with disruptive business models have entered the market, changing consumer perceptions and altering market conditions. READ MORE

  5. 9. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Arold Visser; Magdalena Molin; [2022]
    Keywords : Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

    Abstract : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. READ MORE

  6. 10. What's Next? A qualitative study about the growth of online B2C marketplaces in the Swedish fashion retail industry. Will curated marketplaces replace retail companies' own online channels?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Lisa Fahlgren; Karin Östberg; [2022]
    Keywords : Curated Marketplaces; Digital Marketplaces; Fashion Retailing; E-commerce; Social Commerce;

    Abstract : Online marketplaces are currently gaining popularity in the Swedish market, and global incumbents such as Amazon have recently entered the market. Marketplace platforms are traditionally seen as an additional distribution channel that serves as an opportunity for retailers to capture new revenue streams and customers. READ MORE