Essays about: "Role of communication in pr"

Showing result 1 - 5 of 13 essays containing the words Role of communication in pr.

  1. 1. The role of strategic communication in sport events : The challenges of the PR RACE in attracting amateur athletes to distance running events in Romania

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Elena - Maria Vavilov; [2018]
    Keywords : sport communication; strategic communication; Public Relations Intelligence; marathon; distance running; Romania; Facebook; comunicare sportivă; comunicare strategică; Inteligența Relațiilor Publice; maraton; alergare pe distanță lungă; România; Facebook;

    Abstract : This year will be the 110th since the first time that athletes ran the exact distance of 42.195 km at the Olympic Games in London, the length known today as the standard distance for a marathon. Since then, the world of distance competitions has gone through remarkable transformations in structure, vision, strategy and location. READ MORE

  3. 2. Redefining Influencers : Scrutinizing the Term Social Media Influencer from a Public Perspective and Examining its Role in the Modern Media Landscape

    University essay from Stockholms universitet/JMK

    Author : Gustaf Petersen; [2018]
    Keywords : Influencer; Influencer Marketing; Public Relations; Marketing; Word of Mouth; Online Word of Mouth; Credibility; Two-Step Model; Opinion Leader;

    Abstract : This paper explores how influencers can be categorised using a self-administered questionnaire. In doing so, the study can contribute to an understanding of the phenomenon that is more extensive than what previous research has attributed. READ MORE

  4. 3. A lifebuoy that supports in deep water : A qualitative case study investigating how an external actor can support an organisation in crisis

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nadia Bazydlo; Sofia Wallin; [2017]
    Keywords : Crisis management; Crisis communication; Crisis Consultancy; PR-agency; Reputation; Social Media; External support; Social-Mediated Crisis Communication Model SMCC ; Situational Crisis Communication Theory SCCT ;

    Abstract : Problem  Crisis management has never been as important as it is today. Considering that criticism is being spread in a fast pace through social media, the reputation of an organisation can quickly be damaged. Several organisations however lack internal knowledge about crisis management. READ MORE

  5. 4. The social media cocktail party : A qualitative study of how companies and organizations communicate online

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Sarah Ryrhagen; [2017]
    Keywords : social media; companies; organizations; relationships; two-way communication;

    Abstract : Due to the development of, and the opportunities that social media provides for different groups in society, companies and organizations are encouraged to be present on, and be a part of the new social media landscape. This research examines how five companies and five organizations use social media as a tool to create relationships with individuals, and what role social media plays in the daily communication work. READ MORE

  6. 5. The State of the Art in PR Evaluation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Hanna Stensson; [2017]
    Keywords : Public relations; Evaluation; Value; Agency settings; Consulting; Professionalisation; Practitioner perspective; Sweden; Social Sciences;

    Abstract : As the boundaries between different communication disciplines blur, PR experts are forced to operate in increasingly competitive business environments. They are pressured to prove the usefulness of their activities in measurable terms. READ MORE