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Showing result 11 - 15 of 143 essays matching the above criteria.

  1. 11. Outage of Meta-owned Social Network Sites (SNS) - University students' experiences and insights for strategic communication practice and its relevance for social acceleration

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Jie Yue; [2022]
    Keywords : university students; social media; social network sites; social acceleration; slipping slopes; uses gratifications theory; strategic communication; Hartmut Rosa; Social Sciences;

    Abstract : This thesis explores the socially constructed phenomenon that has arisen as a result of the proliferation of social network sites that has penetrated our daily lives. The qualitative study analysed how university students experienced the global outage of Facebook, Instagram and, WhatsApp on October 4th, 2021, because of the Meta-owned ecosystem of social media. READ MORE

  3. 12. The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elisa Perrin; Juliette Ferrer; [2021]
    Keywords : consumer; green marketing; product; promotion; Sustainability Marketing Strategy SMS ; responsible consumption; Corporate Social Responsibility CSR ; corporate citizen.;

    Abstract : Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of companies from a legal point of view. READ MORE

  4. 13. Eyes Wide Shut: Seeing the Safety Management System as a State

    University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Author : David J Beausang; [2021]
    Keywords : Safety; Safety Management System; SMS; Risk; Authoritarian High Modernism; Aviation; Responsibilisation; FLMU06; Social Sciences;

    Abstract : Airlines are required to manage safety by implementing a Safety Management System (SMS). These systems are built on experience with quality management and seek to provide a structure for organisations to manage the risks presented by and to their individual operations. READ MORE

  5. 14. Evaluating the Implementation of Sustainability Management Systems in Green-tech Companies : A case study at Northvolt AB

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Anna Hammar; Nathalie Jonsson; [2021]
    Keywords : sustainability management system; green-tech; corporate sustainability; integrated management system; hållbarhetsledningssystem; green-tech; hållbarhetsarbete; integrerade ledningssystem;

    Abstract : In recent times, sustainability has become a top management priority as well as a competitive advantage for organizations. Green-tech companies that develop and commercialize innovations and technology, that protect the environment by alleviating environmental market failures while preserving natural resources, have increased as a result. READ MORE

  6. 15. Consumer perception of machine-generated advertisement

    University essay from

    Author : Christoffer Csoré Suhonen; Tommy Hjelm; [2021]
    Keywords : Artificial intelligence; machine learning; digital marketing; consumer perception; discernment ability; Artificiell intelligens; maskininlärning; digital marknadsföring; konsument uppfattning; särskiljningsförmåga;

    Abstract : Research in the area of artificial intelligence (AI) in marketing mainly consists of increasing value for retailers or ethical issues related to consumers, in contrast, academic research regarding consumers perception of AI in marketing is vague at best. This research explores the perception of machine-generated advertising campaigns and how these campaigns are experienced by consumers. READ MORE