Essays about: "Sponsorship"

Showing result 26 - 30 of 116 essays containing the word Sponsorship.

1. 26. The effect of peacekeeping operation on conflict intensity when taking into account foreign state sponsorship : A Discrete-Time Survival Analysis

   University essay from Uppsala universitet/Institutionen för freds- och konfliktforskning

   Author : Emma Nygren; [2021]
   Keywords : Peacekeeping; UN peacekeeping; Peacekeeping success; Peacekeeping effectiveness; External involvement; Sponsorship; Rebel group; Intrastate conflict; Conflict duration; Conflictreducing effects;

   Abstract : The answer to if peacekeeping is successful or not is still debated. The focus has mostly been on internal characteristics of peacekeeping missions. While external factors, have been largely overlooked. This thesis aims to explore the effects external involvement in intrastate conflicts may have on the success of peacekeeping deployment. READ MORE

3. 27. Finnish Olympic Athletes’ Perceptions of Sponsorship and Value Creation – a cross-sectional study on Finnish Olympic athletes’ perceptions of sponsorship and how they create value for their sponsors

   University essay from Göteborgs universitet/Graduate School

   Author : Mathias Heinonen; [2020-07-22]
   Keywords : ;

   Abstract : Sponsorship of athletes is rarely researched from the point of view of the athlete. This thesis, thus, investigates Finnish Olympic athletes’ perceptions of sponsorship and how athletes create value for their sponsors. The research takes a qualitative approach. READ MORE

4. 28. Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Wouter Bruin; Viktor Sandberg; [2020]
   Keywords : Ambush branding; ambush marketing; sponsorship; brand identity; ethics; Business and Economics;

   Abstract : Thesis purpose: The purpose is to explore ambush marketing by reconceptualizing the phenomenon from the ambusher’s perspective in the context of mega sports events. Methodology: This study conducted a relativist ontology and a constructionist epistemology to allow for the most relevant interpretations of the empirical data. READ MORE

5. 29. FIFA and the corporate players

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Alice D'Angelo; Jacqueline Alair Soares; [2020]
   Keywords : FIFA; Crisis Communication; Marketing; Sponsorship; Brand Equity;

   Abstract : Private capital has become an increasingly important factor in the globalized football economy. The relationship between a sponsored entity and its sponsor is still relatively unexplored within marketing. READ MORE

6. 30. Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Agnes Håkansson; Emma Bengtsson; Karlsson Lina; [2020]
   Keywords : Sponsorship; communication; event marketing; entertainment event; sponsorship communication at entertainment events; viewer’s perspective;

   Abstract : Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication. READ MORE