Essays about: "Sponsorship"

Showing result 31 - 35 of 116 essays containing the word Sponsorship.

  1. 31. At the corner of climate neutrality and urban mission? Ask for directions! A case study about public value, missions, and climate

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Justin Rehn; [2020]
    Keywords : mission-oriented policy; public value; co-production; collaborative governance; citizen involvement; Business and Economics; Social Sciences; Earth and Environmental Sciences;

    Abstract : Horizon Europe has identified climate-neutral and smart cities as one of its mission areas. In Sweden, the national innovation programme Viable Cities has set its sights on realising climate neutrality in cities by 2030. In both cases, a mission-oriented approach focused on citizens as drivers of climate action represents a pathway to success. READ MORE

  3. 32. Sponsorship for Women in Motorsport : A Study about which Criteria that Attracts Companies to Sponsor Women in Motorsport

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Jessica Bäckman; Carolina Mella; [2020]
    Keywords : Sponsorship; Women in Motorsport; Selection criteria;

    Abstract : A sponsorship within sports can be based on different criteria depending on what type of company you ask. Thus, it is important for the athletes to be able to present the most attractive criteria within their sponsorship proposals. READ MORE

  4. 33. Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes

    University essay from Malmö universitet/Fakulteten för lärande och samhälle (LS)

    Author : Dorota Celczynska; [2020]
    Keywords : Sponsorship; Sports event; Poland; Decision-making; Exchange process;

    Abstract : Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. READ MORE

  5. 34. Sponsorship transparency on purchase intention

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Huria Abdulkadir Ali; Maditlhare Lebohang Elsy Kalane; [2020]
    Keywords : Purchase intention; sponsorship transparency; influencers; source credibility; disclosure;

    Abstract : The purpose of this paper is to examine how consumers’ online purchase intention is impacted by sponsorship transparency and the use of disclosure. An online survey was collected from 135 people from 41 different countries around the world. READ MORE

  6. 35. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE