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Showing result 1 - 5 of 56 essays matching the above criteria.
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1. AI for innovators - An exploratory study on the application of Artificial Intelligence as a supportive tool in the innovation process
University essay from Göteborgs universitet/Graduate SchoolAbstract : The technological evolution we are experiencing nowadays has impacted many businesses and industries. In this sense, one of the most influential technologies is certainly Artificial Intelligence, which especially in recent months has been at the centre of numerous debates. READ MORE
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2. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.
University essay from Jönköping University/Internationella HandelshögskolanAbstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE
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3. Guidelines to align digital strategy with business strategy in a manufacturing SME
University essay from Högskolan i Skövde/Institutionen för ingenjörsvetenskapAbstract : The purpose of this thesis is to provide guidelines on how to align the business strategy and digital strategy in small and medium manufacturing enterprises. The research design includes a systematic-narrative literature review in which the data was collected through systematic and narrative examination followed by a qualitative analysis to identify themes and patterns. READ MORE
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4. ChatGPT as a Supporting Tool for System Developers : Understanding User Adoption
University essay from Högskolan Dalarna/InformatikAbstract : Bakgrund: AI, specifikt konversations-AI som OpenAI:s ChatGPT, växer snabbt i både privata och professionella sammanhang, vilket erbjuder möjligheter till kostnadsbesparingar och modernisering för företag. ChatGPT kan simulera mänskliga konversationer, vilket kan ge fördelar i flera olika industrier och kan genom samarbete mellan människa och AI potentiellt förbättra anställdas produktivitet. READ MORE
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5. The Value of Design Thinking - A case study investigating how Design Thinking influence the Innovative Capability of a public sector organization in its work against complex societal problems
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Design Thinking is a growing interest among scholars and practitioners within various contexts as they search for new approaches to manage the increasing number of wicked problems in society for which Design Thinking has been argued to be applicable. Given this argued applicability, Design Thinking has received widespread praise as scholars have debated that it is a universal tool that can provide value through innovation independent of domain, contributing further to its speedy growth. READ MORE