Essays about: "Swedbank communication"

Showing result 6 - 10 of 12 essays containing the words Swedbank communication.

  1. 6. CSR from a strategic perspective : - How Swedbank can develop stakeholder confidence and valueMBA-thesis in marketing - MBA-thesis in marketing

    University essay from Ämnesavdelningen för företagsekonomi; Institutionen för ekonomi

    Author : Maria Roeck Hansen; [2010]
    Keywords : Sustainable Core Competence; Position; Image; Integrated Market Communication; Corporate Social Responsibility; Swedbank;

    Abstract : Aim: Problem background - CSR has today increased its strategic status and consumer demand of sustainable development has also increased lately. However, there are still companies that have not adjusted their strategies to fit this swift in demand. READ MORE

  3. 7. Kundnöjdhet ur en kunskapsbaserad serviceorganisations perspektiv

    University essay from Institutionen för ekonomi

    Author : Terese Bergqvist; Louise Lundqvist; [2009]
    Keywords : Kundnöjdhet; serviceorganisation; kunskapsorganisation; tjänster; organisation; motivation.;

    Abstract : The objectives of this research we have examined how the people in a knowledge-based service organization relate to the concept “customer satisfaction”. Our purpose was to evaluate if we could find resemblances or differences among people whit different positions in the organization. READ MORE

  4. 8. Internal Marketing : A way to transfer brand identity to Swedbank and Forex Bank's employees

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Malin Hilmersson; Lena Eriksson; Emma Sjölander; [2009]
    Keywords : internal marketing; brand identity; crisis communication; internal commuication; Swedbank; Forex Bank;

    Abstract : .... READ MORE

  5. 9. Enhancing Relationships : Strenghtening customer relations through sport sponsorship

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Justus Leistén; Kamran Sairafi; [2009]
    Keywords : sport sponsorship; relationship marketing; trust; commitment; value; satisfaction; loyalty;

    Abstract : During the 1980s and 1990s, commercial sponsorship grew with a rapid pace with an increase in worldwide spending from $2 billion in 1984 to $18.1 billion in 1997. Also, when the sponsorship market grew the interest amongst business researchers grew and finally became an own topic within business. READ MORE

  6. 10. Bank’s Money Transfer Service in Sweden : Qualitative study of Swedbank, Nordea and Handelsbanken

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Quang Luong; Yulia Kristensson; [2008]
    Keywords : Money Transfer Service; Customer Relationship Management; Customer Relationship Communication; Diaspora; Service Management; Remittance; Utlands betalningar; Betala utomlands; Kundrelationer och Kundkommunikation; Diaspora; Kundservice hantering och Remissa;

    Abstract : The flows of money from Diasporas or immigrants to their countries of origin (i.e. remit-tance) have become a more and more important source of income for their families and relatives in their home countries. ‘Remittances are the largest source of external financing in many poor countries. READ MORE