Essays about: "Thesis, corporate Identity research"

Showing result 1 - 5 of 41 essays containing the words Thesis, corporate Identity research.

  1. 1. Sustainability and Corporate Branding: shotgun wedding or match made in heaven?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Roosmarijn Morgans; Teodora Hertanu; [2021]
    Keywords : Sustainability; Corporate Branding; Internal Communication; Employees; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to gain a better understanding of the interplay between sustainability and corporate branding internally in organisations. By studying how internal communication contributes to the employees’ perception of these concepts, we aspire for this research to result in a greater comprehension of the role of internal communication in relation to sustainability and corporate branding. READ MORE

  2. 2. The Corporate Brand Identity in a Hybrid Workplace Model

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Cornelia Borg; Caoimhe O'Sullivan; [2021]
    Keywords : Corporate Brand Identity; Hybrid Workplace Model; Organisational Change; Corporate Brand Management; COVID-19; Telework; Business and Economics;

    Abstract : Thesis purpose: The purpose of our research is to examine the intersection of organisational change and the corporate brand identity in the hybrid workplace model. We explore the implications of the model on the corporate brand identity, how brand identity may be shaped in the model and the reasons why identity may change during the hybrid workplace model transformation. READ MORE

  3. 3. Cultural Influence? : A study of organizational cultures and their possible influences on employees CSR commitment

    University essay from Södertörns högskola/Företagsekonomi

    Author : Henrik Ylipukki; [2021]
    Keywords : Corporate social responsibility; Micro-level CSR; Organizational culture; Subculture; Social identity theory;

    Abstract : In recent years, there has been a growing need and popularity for sustainable development as well as research within the field. One of the research fields within sustainability is corporate social responsibility (CSR), i.e., how organizations act and commit to sustainable endeavours that benefit the immediate environment. READ MORE

  4. 4. Non-core business talent attraction

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karin Törnblad Davidsson; [2021]
    Keywords : talent attraction; marketing; HR; employer branding; values; recruitment platform; core business; non-core business; reputation; Business and Economics;

    Abstract : Research Question and Purpose: The research question will investigate what talent attraction looks like in non-core businesses sharing the name of the core business. The purpose of this thesis is to explore talent attraction in the context of non-core businesses sharing the name of the core business. READ MORE

  5. 5. Under Pressure - Tensions in the acquiring firms' corporate brand identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna-Maria Ostermann; Emma Impeciati; [2020]
    Keywords : Corporate Brand Identity; Merger and Acquisition; Integration; B2B Branding; Tensions; Business and Economics;

    Abstract : Thesis Purpose: The purpose is to explore post-acquisition tensions in a B2B firm's corporate brand identity to better understand why tensions emerge, what effect those tensions have, and lastly, how these tensions may be dealt with, if at all. Methodology: A qualitative multiple case study based on four companies with a constructionist and inductive approach has been executed in this thesis. READ MORE