Essays about: "Traditional word-of-mouth"

Showing result 1 - 5 of 29 essays containing the words Traditional word-of-mouth.

1. 1. From Scroll to Cart: Investigating the Influence of TikTok Community Commerce Content on Adult Purchase Behavior

   University essay from

   Author : Adia Atwell; [2023]
   Keywords : TikTok; Community Commerce; Influence; Purchase Behavior; User-Generated Content; Word of Mouth; Stimulus Organism Response; Social Influence;

   Abstract : With the rise of social media platforms and the increasing popularity of short-form video content, TikTok has emerged as one of the dominant platforms for entertainment, information sharing, and commerce. This thesis aims to examine the influence of community commerce TikTok content on adult users, exploring the impact it has on their purchasing behaviors, perceptions, and overall engagement. READ MORE

3. 2. Mainstreaming ‘Grow Your Own’ As a Tool for Social Change : A Study On Own Food Growers, Their Practice’s Impact, and its Communication

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Andrea Vasconcelos; [2022]
   Keywords : Development; communication; social change; degrowth; food; food security; gardening; permaculture;

   Abstract : For a more equal, just, and sustainable society to emerge, much of the human population will have to change some of its paradigms and consequently behaviour in one way or another.  While part of society will need to learn how to live without unsustainable conveniences and control unconscious consumption, others will need to adapt their capabilities to deal with the effects of climate change. READ MORE

4. 3. Can Social Media Help Boost Customer Satisfaction? : A quantitative study on how different social media marketing activities impact customer satisfaction.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Caiyan Liu; Frida Andersson; Iftin Omar; [2022]
   Keywords : “Social media marketing”; “Social media marketing activities”; “Customer satisfaction”; “Entertainment”; “Trendiness”; “Customisation”; “Interaction”; “WOM”; “EWOM”; “Quantitative research”.;

   Abstract : Background: The development of social media brings traditional marketing into a newera - social media marketing - which offers new platforms through which brands cancarry out marketing activities and connect with their customers. Thus, social mediamarketing has become important for brands and marketers to reach their customers andsocial media marketing activities (SMMAs) include entertainment, trendiness,customisation, interaction, and word of mouth (WOM). READ MORE

5. 4. Online reviews’ influence on purchase decisions within the Hotel Industry

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Martin Ström; Olivia Karlsson; [2021]
   Keywords : Consumer behavior; Consumer perception; Purchase decision; Hotel industry;

   Abstract : Research Question: How do online reviews influence purchase decisions among potential consumers within the Hotel Industry?  Purpose: The purpose of this research is to gain a deeper understanding about the impacts in which online reviews has on consumer behavior and their decisions to actively select and purchase service from different hotels. The authors are striving to find answers to whether online reviews obtaining information about positive customer experiences within the hotel industry has a noticeable impact on the decisions made by customers. READ MORE

6. 5. Significance of eWOM in the road of customer journey : Acceptance Of Ewom Towards Cross-Cultural Boundaries.

   University essay from Umeå universitet/Företagsekonomi

   Author : Rahat Israque Fahim; Shakhawat Rafi; [2021]
   Keywords : ;

   Abstract : The digital era began a few years ago and day by day the dominance of the digital era is easily captivating all aspects of life. The business world is not out of that and for that reason, eWOM has born as a completely customer dominant platform. READ MORE