Essays about: "Willingness to Purchase"

Showing result 21 - 25 of 69 essays containing the words Willingness to Purchase.

  1. 21. The value of traditional travel agency in the digital age

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Rouya Liao; [2020]
    Keywords : traditional travel agency; value; digitalization; tourism.; Social Sciences;

    Abstract : In contemporary tourism, technology enables travelers to make travel arrangements in various ways, for example they can reserve tickets directly from airlines company’s website or purchase products from online travel agencies. Considering that travelers have many alternatives but insist in making transactions with traditional travel agencies, there must be something that makes traditional travel agency a valuable object. READ MORE

  3. 22. Cause-Related Marketing in the Face of Environmental CSI: Who Donates - Firm or Customer? A quantitative study of CRM-initiatives within the transportation sector.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Fredrika Wiktorin; Philip Locklund; [2020]
    Keywords : Cause-Related Marketing; Corporate Social Irresponsibility; Carbon Offsetting; Hedonic Product Category; Utilitarian Product Category;

    Abstract : Cause-related marketing (CRM), where money is donated to a cause in connection with a purchase, has become a popular marketing strategy to increase funding for a good cause while improving customer relationships. As many firms act within corporate social irresponsible (CSI) industries, an ambiguity regarding how to engage in CRM is present. READ MORE

  4. 23. Factors Influencing the Purchase Willingness towards Electric Vehicles in China

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Wang Jian; Zhou Wei; [2019]
    Keywords : Electric Vehicles; Willingness to purchase; SPSS; Rational choice theory; China;

    Abstract : Abstract: As China is facing environmental problems, they are producing positive policies in order to stimulate the sales of electric vehicles. In addition, China is one of the largest electric vehicle markets in the world and the electric vehicles market has a promising growth potential. READ MORE

  5. 24. Chinese Consumer Willingness Towards Eco-Conscious Apparel Purchase : An Application of the Theory of Planned Behavior

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Fanlv Jin; [2019]
    Keywords : Eco-conscious apparel; Theory of planned behavior; Sustainable consumption in China; Willingness to pay a price premium; Sustainable fashion; Apparel containing recycled fibers;

    Abstract : Purpose – This thesis aims to contribute to the understanding of the Chinese customers’ perception and acceptance of eco-conscious apparel (ECA) based on the theory of planned behavior (TPB). The thesis further examines whether people would like to pay more for ECA and how the factor of willingness to pay a premium is influenced by TPB variables. READ MORE

  6. 25. “I expect to get free shipping”

    University essay from Göteborgs universitet/Graduate School

    Author : Anne-Charlotte Paas; Rebecka Melin Oscarsson; Simona Dimitrova; [2018-07-03]
    Keywords : Retail; E-tailing; Shipping Handling costs; Transaction cost; Decision-making; Online shopping; Willingness to purchase; Sustainability;

    Abstract : Online shopping is today a very popular way of purchasing goods in Sweden, and two out of three Swedes are actively shopping online. When purchasing goods from a web shop, one important part of the process involves the delivery and potential return. READ MORE