Essays about: "a study on consumer perception towards"
Showing result 31 - 35 of 121 essays containing the words a study on consumer perception towards.
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31. Consumer’s Perception of Firm’s Responses to Apparent Environmental and Social Issues within the Fashion Industry : A quantitative study investigating the impact of CSR activities in the fashion industry on consumer perception and purchase intention.
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Research Question: How does the consumer perception of firm behavior towards environmental and social issues affect consumer purchase intention? Purpose: The purpose of this study is to describe the perception consumers have developed about issues companies in the fashion industry are facing, the CSR activities they are implementing, and the effect these have on the consumer's purchase intent. Method: The method applied in this empirical study is the quantitative research method with the utilization of an online questionnaire. READ MORE
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32. The Power of a Sports Consumer’s Perception of Sponsoring Brands : A Study of Sports Fans’ Behavior Towards Sponsorships
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Den internationella marknaden inom sport har de senaste åren vuxit kraftigt. Det har bidragit till att supportrar finns i olika delar av världen med en personlig bakgrund som skiljer sig från person till person, vilket påverkar deras uppfattning. READ MORE
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33. Exploring Affordances of AI Banking Chatbots : Towards Understanding on How Chatbots Create Value for Customers
University essay from Uppsala universitet/InformationssystemAbstract : In the realm of Artificial Intelligence (AI), Chatbots have become a widely used technology for streamlining the services between organizations and consumers. The present study advances the understanding of human-AI interactions by producing new knowledge on chatbot affordances and customer value creation. READ MORE
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34. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective
University essay from Högskolan i HalmstadAbstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE
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35. Packaging for Plant-based protein diets - Exploring the requirements from the consumer and industry perspective
University essay from Lunds universitet/FörpackningslogistikAbstract : The sustainable production and consumption of foods is gaining traction and globally, it is believed that there is nutritional transitional taking place from animal-based protein to plant-based protein. Product requirements, supply chain conditions, and consumption patterns for animal-based proteins and plant-based proteins will vary. READ MORE