Essays about: "advantages and disadvantages of the extension strategy"

Found 2 essays containing the words advantages and disadvantages of the extension strategy.

1. 1. Centralization vs. Decentralization: Selection of Downstream Supply Chain Strategy : A single case study on the positioning of purchasing within the Supply Chain of a multinational company

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Oliver Mazoyer; [2020]
   Keywords : Supply Chain Management; Globalization; Outsourcing; Risks; Purchasing; Data Mining; Strategies; Network Design; Selection Framework; Centralization; Decentralization; Scenario; Distribution Network; COVID-19; Supply Chain Management; Globalisering; Outsourcing; Risker; Inköp; Data Mining; Strategier; Nätverksdesign; Urvalsramverk; Centralisering; Decentralisering; Scenario; Distributionsnätverk; COVID-19;

   Abstract : As Supply Chain Management has continuously evolved, it has during recent times been exposed to the opportunities and threats that follow globalization. Firms have the possibility of getting their products/services to customers worldwide by outsourcing processes. READ MORE

3. 2. Panos Emporio, Extending the Brand

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Mona Hashemi; Hadeel Hajem; [2012]
   Keywords : brand image; brand identity; brand equity; brand extension; horizontal brand extension; costumer attitudes; loyalty;

   Abstract : Brands have for a long time been used to identify and distinguish organizations, companies and products, it can be compared to as the soul of a company. A brand extension is a clear channel for product innovation, which can be a powerful tool to hold a competitive advantage. READ MORE