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Showing result 1 - 5 of 100 essays matching the above criteria.

  1. 1. The Missing Student: Construction of an Alternate Reality Game – A pitch to attract applicants to the Game Design & Technology Master’s programme

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : William Andersson; Karim El-Nahass; Oscar Forsyth; Katri Lantto; Ludvig Lemner; Sara Stråhle; [2023-03-03]
    Keywords : ARG; Alternate Reality Game; Marketing; Advertisement; Master’s program; Game Design; Modularity;

    Abstract : The master’s program Game Design & Technology at the University of Gothenburg wants to try new ways of marketing the program to potential students and has created this Bachelor’s for that purpose. By advertising using a game, one reaches people that are already interested in the area and by having an interactive advertisement such as an Alternate Reality Game (ARG) one can have the target group interact with each other further solidifying their interest. READ MORE

  3. 2. Sex sells - but should it? : The notion of using sex(ism) in tourism advertising

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Matilda Edeving; Michaela Engdahl; [2023]
    Keywords : Tourism advertisement; gender stereotypes; advertising; sex ism ; symbolism; social responsibility; gender in equality;

    Abstract : This thesis provides a discussion of the use of sex(ism) in advertisement and its implications for gender roles and values, with a focus on women’s status in society. We argue that women are being objectified and still considered second class citizens, even in such a gender equality forward country as Sweden. READ MORE

  4. 3. Going Smokeless, But Not Risk-Free: Analysing Socio-Environmental Factors of Female Adolescents’ White Snus Consumption : A qualitative study

    University essay from Stockholms universitet/Institutionen för folkhälsovetenskap

    Author : Linnéa Rostang; [2023]
    Keywords : White snus; nicotine pouches; adolescents; girls; Sweden; socio-environmental; qualitative;

    Abstract : The number of female snus users in Sweden has doubled since 2007, which can partially be a consequence of the introduction of white snus, a type of nicotine pouch. This carries significant implications for public health, particularly because a substantial proportion of young individuals who consume white snus had no prior exposure to other tobacco or nicotine products. READ MORE

  5. 4. Shifting Gears: Entering the Automotive Vertical

    University essay from Lunds universitet/Innovationsteknik

    Author : Tobias Anderberg; Axel Svensson; [2023]
    Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

    Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

  6. 5. Framtidsspaning för svensk mjölk : Identifiering av nyckelfaktorer för att öka konkurrenskraften i svensk mjölk genom jämförelse av strategier

    University essay from SLU/Dept. of People and Society

    Author : Josefine Andersen; Linus Brink; [2023]
    Keywords : Konkurrenskraft; strategi; livsmedelsstrategi; mjölksektor; kartläggning; policy; marknad; svensk mjölkproduktion;

    Abstract : I svensk livsmedelsstrategi som lanserades i juni 2017 skrivs det att konkurrenskraft är en viktig del i utvecklingen av Sveriges animalieproduktion och självförsörjning. Detta ska uppnås genom produktionsökning, expansion på inhemsk och utländsk marknad samt miljömål. Dock har trenderna under de senaste åren varit de motsatta. READ MORE