Essays about: "advertising"

Showing result 11 - 15 of 617 essays containing the word advertising.

  1. 11. The English and Swedish Languages’ Effect on Consumers’ Purchase Intention for Modernity-Related Products and Products Unrelated to Modernity

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Jakob Holmberg; [2019]
    Keywords : advertising; language; English; Swedish; purchase intention; modernity;

    Abstract : English is a global language which is associated with modernity and in advertising, English is used to associate products with modernity in the minds of the consumers. In non-English speaking countries, modernity-related products are more often advertised in English than products unrelated to modernity. READ MORE

  2. 12. Banning Gambling Advertising in Sweden: An Argument in Favor of Coercive Paternalistic Action

    University essay from Malmö universitet/Kultur och samhälle

    Author : Lovisa Svensson; [2019]
    Keywords : gambling; paternalism; policy; public health; social responsibility;

    Abstract : The increasing amounts of gambling advertising within Sweden have generated discussions about the harm it may cause to the Swedish population, and how responsibility needs to be taken by the government in order to minimize the damage made by the encouragement of this hazardous consumption. This essay will present arguments in favor of coercive paternalistic action in the shape of a ban on all gambling advertisement, and put forward further arguments as to why this approach is not only justified and necessary, but favorable to soft paternalistic action and libertarian paternalistic action. READ MORE

  3. 13. Mad Men: Masculinity and Advertising in the #MeToo Era - A Quantitative Study of Men's Responses to Purpose-Driven Advertising that Challenges Traditional Masculinity

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Julia Zilkens; Sarah Wiggins; [2019]
    Keywords : Purpose-Driven Advertising; Non-Stereotypical Advertising; #MeToo Movement; Masculinity; Social Effects;

    Abstract : Existing research shows that non-stereotypical advertising generates positive brand-related and social effects. However, there is limited research on non-stereotypical portrayals of masculinity and on non-stereotypical advertising that includes an overt call for social change. READ MORE

  4. 14. The Role Of Online Video Advertising In Brand Awareness

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Abubakar Abdulrahman; Citra Hussien; [2019]
    Keywords : Online video advertising; Brand Awareness; Instagram; Fashion industry; Kuwait;

    Abstract : The purpose is to examine the role of online video advertising in brand awareness. In order to provide marketers information regarding the impact online video advertising has on its customers, as online video advertising is increasing in relevance in terms of creating brand awareness. .. READ MORE

  5. 15. Digital Sports Sponsorship : The Impact of Digital Communication Channels on Sponsorship Relationships

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Yannik Felix Frisch; Jaakko Alarik Tawast; [2019]
    Keywords : Sponsorship; Digitalisation; Consumer Co-Creation; Engagement; Relationship Marketing; Social Media Marketing;

    Abstract : Supporters and spectators of sports club matches are often exposed to advertising of sponsors of the respective club. The most common exposure is to billboard ads, such as, e.g. LED screens on the side of the football pitch, the logo of sponsors embedded in the ice of an ice hockey rink or the logo of the sponsor on the athletes' jerseys. READ MORE