Essays about: "advertising"

Showing result 11 - 15 of 864 essays containing the word advertising.

  1. 11. The illegal drug trade on social media : Does social media increase the use of drugs among young people?

    University essay from Malmö universitet/Institutionen för kriminologi (KR)

    Author : Isabella Hylén; [2023]
    Keywords : advertising; drugs; online; social media; trade; transaction; young people;

    Abstract : Background: Young people is associated with a significant increase in risky health behaviors, such as substance use and behavioral addictions. Previous research suggests that social media is increasingly being used for illegal drug trade. READ MORE

  3. 12. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Antonia Pumarino; [2023]
    Keywords : Identity value; identity myth; personification; discourse advertising; social tensions; cultural branding; critical discourse analysis; Social Sciences;

    Abstract : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. READ MORE

  4. 13. Public Communication in a Pandemic : Language in COVID‐19 public health advertising

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Petra Rindby; [2023]
    Keywords : COVID-19; pragmatics; speech act theory; cooperative principle; implicature; Gricean maxims; advertising; PSA; public information; COVID-19; pragmatik; talakter; samarbetsprincipen; kommunikation; reklam; samhällsinformation;

    Abstract : This linguistic study in the field of pragmatics looked at the language used by public health authorities in Australia, the United Kingdom and the United States to inform citizens about COVID-19 in 2020 and 2021. It made a qualitative analysis of advertisements that were posted on Instagram by the Department of Health and Aged Care, the National Health Service and the Centers for Disease Control and Prevention in relation to COVID-19 during this time frame. READ MORE

  5. 14. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  6. 15. Activism, Ads & Allyship: A Quantitative Study on Corporate Social Activism Communication and its effects on Consumers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Disha Monga; Vaaruni Venkatesh; [2023]
    Keywords : corporate socio-political activism; brand activism; woke-washing; CSA advertising; consumer-brand alignment;

    Abstract : This thesis identifies three distinct ways in which brands communicate their socio-political activism stance. Further it analyses the effect of these types of Corporate Socio-Political Advocacy (CSA) communication on consumer perceptions and intentions. READ MORE