Essays about: "brand influence on consumer purchase"

Showing result 1 - 5 of 80 essays containing the words brand influence on consumer purchase.

1. 1. A Consumer Perspective on Reshoring Production: Insights from Sweden

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Madeliene Hedin; Yajun Liang; Witt Gustaf; [2023]
   Keywords : Reshoring; Swedish Consumers; Purchase Intention; Brand Attitude; Social Acceptability; Perceived Social Responsibility;

   Abstract : Background: Reshoring refers to the process of bringing back manufacturing activities from foreign countries to the home country. The phenomenon is receiving increasing attention from companies and academics for factors such as increasing labor costs in offshore locations, supply chain disruptions, and a growing preference for locally made products. READ MORE

3. 2. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

4. 3. How do the Female Attitudes Towards Sustainable Branding Influence Purchase Intention in the Sportswear Industry : A qualitative study of women aged 20-50.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Nicole Vizcaino; Emma Kettunen; [2023]
   Keywords : Attitudes; Sustainability; Sustainable branding; Brand sustainability; Greenwashing; Sportswear; Sportswear industry; Sports apparel industry;

   Abstract : Background: The sportswear industry has grown rapidly in the past years, with sportswear becoming a popular choice for everyday wear and sports activities. However, concerns about sustainability have emerged, prompting consumers to think about their purchasing habits. READ MORE

5. 4. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Axel Hjerpe; Daniel Palmgren; [2023]
   Keywords : Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

   Abstract : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. READ MORE

6. 5. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Christiane Haase; Nils Heimes; [2023]
   Keywords : Disintermediation; Manufacturer Encroachment; Direct-to-Consumer; Vertical Integration; Product-Related Factors; Channel Attributes; E-Commerce; Consumer Channel Choice; Consumer Behavior;

   Abstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE