Essays about: "brands in fashion"

Showing result 1 - 5 of 238 essays containing the words brands in fashion.

  1. 1. Keeping Up With The Heritage : An exploration of consumers emotional connections to heritage luxury fashion brands on Instagram

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Nathana Kauffmann; Fiona Byrne; Edith Andersson; [2022]
    Keywords : Brand Love; Brand Heritage; Luxury Fashion; Emerging Consumers; Visual Methods;

    Abstract : Purpose The aim of this master’s thesis is to gain in-depth insight into the emotional connections of consumers to the brand heritage of luxury fashion brands. Another aim of the paper is to investigate how brand love is enriched by the communication of brand heritage dimensions on Instagram. READ MORE

  2. 2. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mariam Elsayed; [2022]
    Keywords : Influencer Marketing; Luxury Fashion; Luxury Value; Brand Identity; Brand Image;

    Abstract : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. READ MORE

  3. 3. Procurement riskmanagement to reducesupply disruptions : A qualitative study of Swedishapparel brands during COVID-19

    University essay from Umeå universitet/Företagsekonomi

    Author : David Lundin; Sebastian Wennberg; [2022]
    Keywords : Procurment risk management;

    Abstract : The COVID-19 outbreak has brought disturbances to a large number business as well as whole industries disrupting their supply chains, proving that most of today's companies don't have sufficient systems or strategies to evade or reduce major supply chain disruptions. One industry that was affected heavily is the fashion industry who is characterized by short lead times, globalized supply chains and volatile customer demand. READ MORE

  4. 4. Generation Z and brand loyalty: the influence of Gen Z specific expectations on attitudinal and behavioural loyalty

    University essay from Umeå universitet/Företagsekonomi

    Author : Nine Cagnin; Manon Nicolas; [2022]
    Keywords : Generation Z; brand loyalty; attitudinal; behavioural; ethics; omnichannel experience; value for money; entertaining content; authenticity;

    Abstract : Background - Generation Z is the future larger group of consumers. Members of thisgeneration are key in the strategy of brands to remain competitive in the long-term. Buttheir loyalty is more difficult to get compared to other generations. It is assumed that itis linked to their specific expectations and the way brands handle them. READ MORE

  5. 5. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Cornelia Wiklund; [2022]
    Keywords : Inclusive marketing; Advertising; Brand attitudes; Diversity; Swedish consumers; Fashion industry;

    Abstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE