Essays about: "buy attitude"

Showing result 1 - 5 of 61 essays containing the words buy attitude.

1. 1. A qualitative study of how consumers’ purchase intention is influenced by the livestreaming shopping streamer under negative incidents caused by streamers.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Qian Lu; Cong Liu; Yiran Chen; [2023]
   Keywords : live streamer; live streaming shopping; live streaming commerce; purchase intention; negative incident; communication; relationship;

   Abstract : Background：Live streaming shopping is becoming a mainstream method in China since the livestreaming feature has been applied to e-commerce. Live streaming commerce reflects theinterdependence between consumers and live streamers. READ MORE

3. 2. University Students' Attitudes to Shopping Smartphones in Sweden : Factors that influence university students in Sweden to purchase a smartphone

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Ferial Kays Al Hallak; Zeid Elmohdar; [2022]
   Keywords : ;

   Abstract : Date: 2022- 06 - 02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ferial Kays Al Hallak Elmohdar Zeid Title: University Students' Attitudes to Shopping Smartphones in Sweden: Factors that influence University students in Sweden to purchase asmartphone Supervisor: Edward Gillmore Keywords: Smartphones, purchase intent, university students, word of mouth,e-word of mouth, brand image, product features, consumer behavior Research questions: - What factors influence university students’ purchase intent for smartphones?- How do demographic factors impact the attitude of universitystudents when purchasing smartphones? Purpose: The purpose of the study is to look into and research what leadingfactors and characteristics that influence university students to buy asmartphone by analyzing their shopping behavior. Method: This research is studied from a quantitative perspective. READ MORE

4. 3. Influencer marketing: An exploratory study to identify consumer behaviour online

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emilia Möller; Ina Farag; [2022]
   Keywords : Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

   Abstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE

5. 4. The influence of macroenvironmental factors on online shopping and the use of BNPL

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Maria Hardin; Moira Twengström; [2022]
   Keywords : ‘Buy now; pay later’; consumer credit; online shopping; e-commerce; culture; ‘Buy now; pay later’; konsumentkredit; näthandel; e-handel; kultur;

   Abstract : In the early days of e-commerce, countries took to the phenomenon at very different speeds. Researchers proved the most important factors for this to be propensity for trust and the perceived risk of online purchases. READ MORE

6. 5. Can we play our way to a more circular fashion world? : A quantitative study about the impact of gamification on consumer attitudes and intentions to use C2C apps

   University essay from Umeå universitet/Företagsekonomi

   Author : Amanda Arnesson; Sofia Westman; [2022]
   Keywords : Sustainable fashion; C2C apps; Gamification; Sustainable consumption; Second hand;

   Abstract : As new styles rapidly replace the old and garments are discarded, fast fashion and clothing consumption contribute to a serious and negative environmental impact. Previous research and fast fashion’s negative sustainability consequences all imply that a change is required. READ MORE