Essays about: "coffee CONSUMERS"

Showing result 1 - 5 of 29 essays containing the words coffee CONSUMERS.

  1. 1. Sneaky but not illegal: An experimental study of how price increase and product content reduction affect attitudes towards brand and retailers and persuasive intent

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linnea Fällman; Ella Wiss Mencke; [2023]
    Keywords : Shrinkflation; Price Tactics; Persuasion Knowledge; Retailer pricing; Consumer Behavior;

    Abstract : In the past years, consumers may be confused as to why their household goods do not last as long as they have in the past. In almost all cases, this is due to a phenomenon called 'shrinkflation'; the practice of reducing the size or quantity of a product while keeping the same price. READ MORE

  3. 2. How does CSI influence consumer buying behaviour? The mediating role of corporate image and the moderating role of consumers’ demographic factors.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : XU YUNSHU; YAO KAIYU; [2022]
    Keywords : Corporate social irresponsibility; corporate image; consumer buying behaviour;

    Abstract : Given the increasingly complex nature of contemporary companies, the risk of corporate social irresponsibility (CSI) behaviours is increasing; it is important for organisations to prevent incidences of CSI to maintain competitive advantage. This study investigates the impact of CSI behaviour on both corporate image and consumer buying behaviour. READ MORE

  4. 3. Communication of Sustainable Brands within Food and Beverages : A Qualitative Study of KRAV’s CSR Communication

    University essay from SLU/Dept. of People and Society

    Author : Oscar Abelin; [2022]
    Keywords : csr communication; stakeholders; business returns;

    Abstract : We are today living in a complex food system. A system interlinked by series of stakeholders who are affected by each other’s decisions. When you purchase a pack of coffee in the grocery store, your action impacts several other actors. READ MORE

  5. 4. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Louise Enoksson; Elin Larsson; [2020]
    Keywords : Brand Identity; Flexible Brand Identity; Brand Transformation; Brand Management; Moderately Dynamic Market; Adaptation; Consumers; Consumer behaviour; The Swedish Coffee Market; Communication;

    Abstract : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. READ MORE

  6. 5. Site selection for small retail stores using sustainable and location-driven indicators : Case study: Starbucks coffee shops in Los Angeles

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Vadym Sokol; Kristijan Jordanov; [2020]
    Keywords : site selection; business performance; decision-making; location-driven decisions; modeling; small retail stores; sustainability; LEED; GIS; Tapestry segmentation; foot traffic; consumers; GLM; proximities; demographics; Starbucks; ESRI;

    Abstract : Site selection decisions remains a complex yet crucial process for strong business performance. Despite the extensive number of publications in this field, the emergence of new data collection technique, improved location analytics, and changes in consumers’ preferences call for testing of new models and hypothesis. READ MORE