Essays about: "complete Marketing thesis"

Showing result 21 - 25 of 25 essays containing the words complete Marketing thesis.

  1. 21. Internationalisation in a network based world

    University essay from Ekonomiska institutionen

    Author : Jenny Bäckman; Charlotte Modorato-Rosta; [2005]
    Keywords : Business and economics; Supplier structure; internationalisation; network; supplier network; strategic network; Ekonomi;

    Abstract : The organisational forms of companies have undergone a transformation from a hierarchal structure towards a network based form. The network form has proven to be the best structure for the current competitive environment. READ MORE

  3. 22. Undercover Marketing : The method which lies beneath

    University essay from IHH, Företagsekonomi

    Author : Karolina Stenberg; Sabina Pracic; [2005]
    Keywords : Word-of-Mouth; Guerrilla Marketing; Undercover Stealth Marketing;

    Abstract : Background: A coming of age of a generation named Generation Y, which holds negative views on commercial messages, has resulted in the need of special marketing methods which are known to be more alternative. Guerrilla Marketing, being such a method holds beneath it Undercover Marketing which is another method and has the potential of reaching this generation. READ MORE

  4. 23. The regional meat producers' way to the market

    University essay from SLU/Dept. of Economics

    Author : Karolina Larsson; [2004]
    Keywords : co-operatives; cooperatives; regional food; local food; meat; Supply Chain Management; Siljans Chark; Konsum Värmland; Sweden;

    Abstract : Siljans Chark and Konsum Värmland cured meats and provisions factory are small-scaled meat producers that market their products with "the regional concept". As the centralization is increasing in the food retail chains, it is becoming more difficult for companies like these to succeed. READ MORE

  5. 24. Vilka mål och behov har olika typer av skogsägare kring sitt skogsägande?

    University essay from SLU/Dept. of Forest Products

    Author : Fredrik Gunnarsson; Claes Mårtenson; [2004]
    Keywords : skogsägande;

    Abstract : The NIPF (Non Industrial Private Forest) owners in Sweden have very differentiated goals and needs with their forest. They have different backgrounds and some of them live at their forest estate while other live in an urban environment, and some are economically dependent on their forest estate while others are not. READ MORE

  6. 25. Towards a Custermer-oriented Organization. A study at Tetra Pak Processing Systems AB

    University essay from Lunds universitet/Produktionsekonomi

    Author : Fredrik Lundquist; [2003]
    Keywords : Customer value.; Branding strategies; Image; Service quality; Customer relationship management; Service management; Technology and Engineering;

    Abstract : In later time many companies have faced a major strategically change of focus and companies that have previous acted as traditional product manufacturers now describe themselves as providers of complete solutions. Tetra Pak Processing Systems, operating in the liquid food processing industry, has faced an increased level of competition the past years. READ MORE