Essays about: "concept internal marketing"

Showing result 21 - 25 of 42 essays containing the words concept internal marketing.

  1. 21. How Internet Marketing Tools Influence Customer Relationship Management : An analysis based on webinar

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Wenqin Chen; Lu Bai; [2010]
    Keywords : Internet marketing Tools; Customer Relationship Management; Commitment; Satisfaction; Trust; Webinar; Multiple method;

    Abstract : The purpose of this dissertation is to present how online marketing tools influence customer relationship management (CRM) in a Business to Business (B to B) company. After reviewing the relevant theories, a frame of reference for client relations through the internet is selected from the research of Bauer et al (2002). READ MORE

  3. 22. Product-Oriented Environmental Management: : A System for Product Environmental Performance Communication

    University essay from KTH/Industriell ekologi

    Author : Frederico de Lima Ottoni; [2010]
    Keywords : Product Environmental Performance; Environmental Management Systems; Ecodesign; Environment for Business;

    Abstract : This project is an action research study which presents the development of a system for product environmental performance internal communication for the Atlas Copco Tools AB scenario. The study is based on the study of available literature upon product-oriented environmental management systems and the European Integrated Product Policy scheme. READ MORE

  4. 23. Exploring the Use of Internal Marketing Within Non Profit Organisations : The example of the Swedish Society for Nature Conservation

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Edgaras Rakevicius; Marjolaine Bert; [2010]
    Keywords : Internal marketing; NPO; SSNC; Naturskyddsföreningen; employee satisfaction; service quality; not for profit; volunteer organisation; internal marketing mix; conceptualisation...;

    Abstract : Purpose: The purpose of this study is to explore the potential of internal marketing within non profit organisations. Method: Qualitative case study of an NPO with the part of primary research based on fives interviews of workers.T heoretical framework: The framework consists of theories and models on internal marketing. READ MORE

  5. 24. How do Korean automobile companies adapt brand management to the Swedish market : The case of Kia Motors Sweden AB

    University essay from Ekonomihögskolan, ELNU

    Author : Seowha Kang; [2010]
    Keywords : Brand; Brand management; Brand identity; Brand image; Brand communication; Kia Motors Corporation; Sweden;

    Abstract : The concept of brand management has increased attention in recent years. Building andmaintaining a brand provides valuable growth and profitability for a company. To establish astrong brand, a company creates its brand identity for products and differentiates it from otherproducts. READ MORE

  6. 25. The Freedom to Provide Services and the Right to Establishment -V- The Right to Strike

    University essay from Lunds universitet/Juridiska institutionen

    Author : Thomas Welin; [2009]
    Keywords : EG-rätt; Law and Political Science;

    Abstract : The purpose of this thesis is to describe and analyse the problems surrounding the conflict between fundamental rights and common market freedoms, as they appear in the Laval and Viking judgements. The overall question that this work intends to answer is when a collective action undertaken by trade unions of a Member State for curbing the freedom of an undertaking to enter the market of another Member State is legitimate or illegitimate under Community law. READ MORE