Essays about: "concept internal marketing"

Showing result 6 - 10 of 42 essays containing the words concept internal marketing.

  1. 6. Managing the gaps between intended and enacted value propositions : A qualitative study exploring internal marketing in a retail context

    University essay from Umeå universitet/Företagsekonomi

    Author : Victoria Starkhammar; Anna Neglén; [2017]
    Keywords : value proposition; retail; internal marketing; frontline employee; customer service concept; service; service managemet; retail management; intended value proposition; enacted value proposition;

    Abstract : The fierce competition on the retail market has led firms to stop focusing on firm-customer transactions and start focusing on firm-customer relations. New customer demands makes it impossible for firms to gain a sustainable advantage by focusing only on their goods assortment. READ MORE

  3. 7. Social Media as an Internal Communication Tool in Project Management Practices. : Exploring an Impact of Social Media Use on Employee Communication in Small and Medium-sized Companies in Uzbekistan

    University essay from Umeå universitet/Företagsekonomi

    Author : Yulia Ten; [2017]
    Keywords : Social Media; Internal Communication; Positive and Negative Impact; Collaboration;

    Abstract : Social media is progressively implemented in work organizations as means of communication among employees. Thus, it is of crucial importance to develop understanding how they empower and limit communicative activities which shape the network through which organizational tasks are accomplished, as it is these very dynamics that enforce and eternalizecompanies. READ MORE

  4. 8. How firms can reduce the risks with fixed price contracts

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Alexander Aniol; [2017]
    Keywords : ;

    Abstract : Firms have had difficulties in dealing with the risks that occur when providing fixed price contracts (FP) for both small – scale and large – scale projects to involved customers. This is general for the most companies surveying customers with the development for a product or service in the IT – industry. READ MORE

  5. 9. Developing a WMS in an omni-channel environment

    University essay from Lunds universitet/Teknisk logistik

    Author : Gustav Linde; Jonathan Åkerblom; [2016]
    Keywords : Software requirement specication engineering; WMS; Multi-channel; Omni-channel; E-commerce; Retail; Cloud-based; SaaS; Warehouse operations; WHM; Information System; Design Science Research; Technology and Engineering;

    Abstract : Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. READ MORE

  6. 10. The Impact of Crowdfunding and its Ability to facilitate the Liability of Newness: A Case Study on New Ventures within the Product Design Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Florian Falke; Martin David Schöne; [2014]
    Keywords : Crowdfunding; Crowdsourcing; Web 2.0; Wisdom of the crowd; Liability of newness; New ventures; Product design industry.; Business and Economics;

    Abstract : Crowdfunding is often considered as a financial source to close the early stage financial gap of new ventures. However, there is little research on its impact regarding other liabilities new ventures face. The aim of this study is to find evidence on how crowdfunding can provide new ventures with additional value apart from financial resources. READ MORE