Essays about: "consumer behavior differences"

Showing result 11 - 15 of 94 essays containing the words consumer behavior differences.

1. 11. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Victoria Petersson; Frida Brink; [2022]
   Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

   Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

3. 12. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Cornelia Wiklund; [2022]
   Keywords : Inclusive marketing; Advertising; Brand attitudes; Diversity; Swedish consumers; Fashion industry;

   Abstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE

4. 13. Indian consumers' Purchase Intentions and Behavior : A Qualitative study on sustainable second-hand fashion consumptions

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Kesavan Madhavan; [2022]
   Keywords : Consumer behavior; Second-hand shopping; Purchase Intentions; Theory of Planned Behavior; sustainable consumption; fashion resale industry;

   Abstract : Recent years have witnessed growing consumer interest in sustainable fashion and circular economy trends that focus on the make, use, and recycling. In several developed countries, consumers are more willing towards second-hand consumption. In India, the consumer attitude towards second-hand shopping has been slightly negative for several reasons. READ MORE

5. 14. There is a Want to Shop Sustainably, but a Need to Order Conveniently. : An analysis of generations X and Z, and their outlook on environmental factors and returns within e-commerce.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Hanna Gärdhagen; Gustav Hellberg; Melker Lundström; [2022]
   Keywords : Sustainability; Returns; Returns Management; Consumer Behavior; E-commerce;

   Abstract : Background: During the Covid-19 pandemic, there was a boom in the growing market of e-commerce in Sweden,driving change in consumer behavior online. Competition between companies led to more lenient return policies, which also brings an increased probability of return. READ MORE

6. 15. Why We Buy an Electric VehicleExploring Different Perceptions of Sustainability And How it Affects the Consumer Behavior - A Research for Electric Vehicles Marketing in Sweden, Germany, United Emirates, and Saudi Arabia

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Hala Tarabishi; [2022]
   Keywords : Sustainability; Perception of Sustainability; Consumer Behavior; Hofstede’s Cultural Dimensions; Electric Vehicle; Tesla;

   Abstract : Research questions                How do different cultural perceptions of sustainability affect the consumer behavior towards EVs? Purpose:                                         To inductively explore some different perceptions of sustainability in comparison between Sweden, Germany, United Emirates, and Saudi Arabia, as well as to investigate how these perceptions influence consumer behavior towards the EV industry with Tesla leading the way. Method:                                           This research was conducted with an exploratory qualitative approach. READ MORE