Essays about: "consumer desire"

Showing result 16 - 20 of 82 essays containing the words consumer desire.

  1. 16. Engaged in Translation : Fandom Production in The Latin America's Anime Community of Syncrajo

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Emilio Gonzalez Gonzalez Pliego; [2021]
    Keywords : Fansubs; Free Labour; Prosumers; Co-Creation; Engagement; Disengagement.; Social Sciences;

    Abstract : Fansub (Fan-subtitled) is the term coined after the action of subtitling a foreign audio-visual production. Fansubs started being studied after the phenomenon started gaining popularity within communities of anime fans that used them as a way of access to the products they desire to consume. READ MORE

  3. 17. Distributional justice in Swedish-global value chain partnerships for sustainable textile production : A case study on economic distribution within the Sweden Textile Water Initiative

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Ingrid Myhr Radell; [2021]
    Keywords : RSCM; PPDP; sustainability; textiles; partnerships; investments; value chain; RSCM; PPDP; hållbarhet; textil; partnerskap; investeringar; värdekedja;

    Abstract : Due to the textile industry’s polluting impact on aquatic environments the Sweden Textile Water Initiative (STWI) was established. This Sida funded collaboration between SIWI (Stockholm International Water Institute), Swedish fashion brands and their suppliers received international recognition for their success in achieving tangible environmental results after implementing sustainability measures at the suppliers. READ MORE

  4. 18. Deligate’s role and impact in the food system : a case study of a Swedish company’s multifaceted approach to tackle avoidable food waste in the retail sector

    University essay from SLU/Department of Molecular Sciences

    Author : Chelsea Hoegberg; Amanda Olsson; [2021]
    Keywords : circularity broker; consumer behavior; consumer engagement; food system; food waste; price reduction; retail sector;

    Abstract : Food waste is occurring at all stages of the food supply chain and leading to environmental, economic, and social costs and injustices. While some actors are responsible for greater degrees of waste, every actor is being called upon to take action. READ MORE

  5. 19. The Nationalist Beauty Ideal

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elin Fransson; Asta Nordlund; [2021]
    Keywords : Regional Identity; National Identity; Banal Nationalism; Critical Discourse Analysis; Marketing Communication; Cultural Heritage; Corporate Visual Identity System; Country of Origin; Scandinavia; Scandinavian Beauty; Business and Economics;

    Abstract : Purpose: The purpose of this study is to explore how drawing upon nationalism and regionalism in the marketing of brands may lead to unintended consequences in greater society. This purpose has been reached by studying the Nationalist and Scandinavian discourses used in the marketing of eleven Scandinavian beauty brands. READ MORE

  6. 20. The Social Media Influencer Effect on Consumers' Behavior : A qualitative study on macro social media influencers within the cosmetic industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Anca-Alexandra Raita; Aikaterini Gavrielatou; [2021]
    Keywords : macro social media influencer; consumer culture theory; consumer behavior; influence; community; experience; purchase tendency;

    Abstract : This thesis is aiming at investigating how macro social media influencers are affecting the consumer’s behavior of an individual within the cosmetic industry, with the outlined question: How do macro social media influencers affect consumers' behavior in the cosmetics industry? This thesis considers notions within community, social media influencers and consumers’ behavior field. An abductive qualitative research approach has been selected for this research, where data was gathered through individual semi-structured interviews, semi-structured focus groups, and semi-structured observations. READ MORE