Essays about: "consumer perspective"

Showing result 6 - 10 of 751 essays containing the words consumer perspective.

  1. 6. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Stenmark; Klaudia Urda; [2023-07-03]
    Keywords : sustainable consumption; second-hand fashion shopping; shopping-as-practice; temporal experience; customer experience; circular practice;

    Abstract : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. READ MORE

  2. 7. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  3. 8. Football Clubs’ Supporters and Human Rights - A Social Identity and Consumer Culture Perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Henrik Ericsson; Eric Nilsson; [2023-07-03]
    Keywords : Supportership; Human Rights; Social Identity Theory; Consumer Culture Theory; qualitative methodology;

    Abstract : Following football and attending games is a popular practice in the world and in Sweden. Accordingly, a lot of people establish an identity with their supportership to a club which indicates the importance of football clubs in these people's lives. READ MORE

  4. 9. Development and Application of an End-of-Life Framework

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Daniel Blomberg; David Lorang; [2023]
    Keywords : ;

    Abstract : As the global climate crisis becomes more urgent, organizations are forced to find ways of reducing their environmental footprint to meet changing climate policies and consumer demands. As the automotive industry is adapting to the shift from internal combustion engines to electrification, as well as the shift from traditional linear business models to circular ones, there is a chance for new actors entering the market to adopt circular business models from their inception, giving them an edge over incumbent firms who have slower adaption times. READ MORE

  5. 10. The Devil Wears (New) Prada

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hanna Björkman; Elsa Spenninge; [2023]
    Keywords : identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

    Abstract : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. READ MORE