Essays about: "consumer purchase decision making model thesis"

Showing result 1 - 5 of 13 essays containing the words consumer purchase decision making model thesis.

1. 1. Has CSR started to sell? Based on the Covid-19 pandemic : An insight from consumers’ perspective

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Isabelle Wålinder; Orhan Begovic; [2021]
   Keywords : Consumer buying behavior; Consumer behavior; CSR; Sustainable food; Organic food; Safety precautions; Safety; Covid-19 pandemic; Grocery store; Shopping;

   Abstract : The purpose of this thesis is to explore if consumers evaluate CSR more into their purchase criterion compared to before the Covid-19 pandemic. CSR activities, consumer buying behavior, and CSR as a purchase criterion were combined in a conceptual framework. The consumer decision-making model was used as a framework in consumer buying behavior. READ MORE

3. 2. A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Evelina Damsjö; Fanni Mattsson; Amanda Olsson; [2021]
   Keywords : Consumer behaviour; COVID-19; Decision-making process; Post-purchase behaviour; Post-purchase engagement; EKB-model; Social technographic ladder; Social distancing; Millennials; Social media; Social shopping; Collective intelligence;

   Abstract : Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. READ MORE

4. 3. COVID-19’s Effect on Consumer Decision-Making in Millennials :  A Study of Fashion Consumption in Sweden

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Rafae Ahmad; Yuki Tsuchida; Robin Jonsson; [2021]
   Keywords : Covid-19; Fashion; Millennials; Consumer Decision-Making;

   Abstract : Background: With the COVID-19 pandemic having brought on drastic lifestyle changes in the form of lockdowns, stay at home orders and social distancing directives, there exists an avenue for research for how these circumstances have affected the decision-making process of millennials towards fashion products. This can be done by exploring the changes that the COVID-19 pandemic has had on millennials' consumer decision making process. READ MORE

5. 4. Predicting customer purchase behavior within Telecom : How Artificial Intelligence can be collaborated into marketing efforts

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : John Forslund; Jesper Fahlén; [2020]
   Keywords : Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telecom; Consumer Behavior; Customer Journey; Purchase Prediction.; Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telekom; Kundbeteende; Köpresa; Köpprediktering;

   Abstract : This study aims to investigate the implementation of an AI model that predicts customer purchases, in the telecom industry. The thesis also outlines how such an AI model can assist decision-making in marketing strategies. READ MORE

6. 5. Social media influence : Qualitative study of Colombian consumer attitude toward social media and its influence

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Juan Sebastian Duque; [2017]
   Keywords : Social media; ABC model; Social cognition; Information search; Colombian consumer;

   Abstract : Master Thesis, Master of Science in Innovation through Business, Engineering and Design with specialisation in Business Administration Field of research: Business Administration, School of Business & Economics University: Linnaeus University, Växjö, Sweden. Course code:5FE07E Semester: Spring 2017 Author: Juan Sebastian Duque L. READ MORE