Essays about: "contribution of mobile phone"

Showing result 6 - 10 of 13 essays containing the words contribution of mobile phone.

1. 6. Mobile Marketing : Study of ICA - Correlation between mobile marketing and customer loyalty

   University essay from Avdelningen för ekonomi

   Author : Bolor Amarsanaa; Joshua Anjorin; [2012]
   Keywords : Mobile Marketing; Customer loyalty; mobile phone; customer satisfaction; communication with customers;

   Abstract : ABSTRACT   Title: Mobile Marketing: Study of ICA – Correlation between mobile marketing and customer loyalty Level: Master Degree in Business Administration Authors: Bolor Amarsanaa and Joshua Anjorin Supervisor: Ernst Hollander Date: 2012 – January Aim: Having loyal customers is a key for successful organizations. There is increased complexity and competitiveness in the market place as regards to what companies need to do and how to do them in meeting the needs of customers. READ MORE

3. 7. Branded smart phone applications: an efficient marketing strategy?

   University essay from Institutionen för journalistik, medier och kommunikation (JMK)

   Author : Mathilde Vaddé; [2012]
   Keywords : smart phone applications; gamification; marketing; customer engagement;

   Abstract : Advertising through smart phone applications is one of the fastest growing categories in advertising nowadays. Branded game-apps on mobile phones have several very innovative and attractive aspects, they physically engage their customers into a game, creating on a first level an entertainment but mainly they are advertising their products and the brand’s name. READ MORE

4. 8. Commercializing a Multi-Service Mobile NFC Offering

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Riikka Murto; [2012]
   Keywords : NFC; service development and commercialization; business networks; commercialization networks;

   Abstract : This thesis explores service innovation and commercialization processes in a context that necessitates the collaboration of a large number of actors from different industries. Near Field Communication (NFC) services promise to revolutionize everyday life as an NFC-enabled mobile phone replaces the user's keys, credit cards and public transportation travel cards as well as enables new mobile services. READ MORE

5. 9. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

   University essay from Avdelningen för ekonomi

   Author : Jan Barrish; [2011]
   Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

   Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE

6. 10. Using Sensor Equipped Smartphones to Localize WiFi Access Points

   University essay from Lunds universitet/Institutionen för reglerteknik

   Author : Anton Hansson; Linus Tufvesson; [2011]
   Keywords : Technology and Engineering;

   Abstract : Determining the position of mobile devices is an important business and research area due to the many applications it enables. Outdoors, positioning is often solved by the Global Positioning System (GPS). Indoors however, the signals received from GPS satellites are too weak to provide meaningful position estimates. READ MORE