Essays about: "corporate communicate"

Showing result 1 - 5 of 159 essays containing the words corporate communicate.

  1. 1. ENVIRONMENTAL RESPONSIBILITY AND THE AUTOMOTIVE SECTOR A Critical Discourse Analysis of the Sustainability Reports of Volvo Cars

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Sara Battistella; [2023-02-01]
    Keywords : automotive; critical discourse analysis; environment; organisational communication; sustainability; sustainability reporting; swedishness; Volvo Cars;

    Abstract : Companies communicate the impact of their corporate activities through sustainability reports, disclosing their environmental engagement. Critical studies on sustainability reporting have highlighted that environmental reporting practices participate in the construction of the definition of environmental responsibility. READ MORE

  3. 2. CSR communication and the use of recycled synthetic fibres in the fashion industry: A content analysis study of two Swedish fashion brands

    University essay from Lunds universitet/Miljövetenskaplig utbildning; Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

    Author : Linn Löfling; [2023]
    Keywords : recycled synthetic fibres; fast fashion; slow fashion; CSR communication; Earth and Environmental Sciences;

    Abstract : The fashion industry is one of the largest contributors to environmental issues and has a significant part of plastic production due to the use of synthetic fibres. Much scientific research indicates that the fast fashion model is a significant part of using synthetic fibres; however, slow fashion brands are also using the fibres. READ MORE

  4. 3. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Oskar Nordström; [2023]
    Keywords : Public Relations; Corporate Communication; Digital Marketing Communication; Customer Loyalty; Inflation; Grocery Retail Operator; Grocery Retail Industry; Social Sciences;

    Abstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE

  5. 4. Mot ett mer hållbart lantbruk : En kartläggning av hur livsmedelsaktörer arbetar med miljömässig hållbarhet på gårdsnivå.

    University essay from SLU/Dept. of Economics

    Author : Charlie Simonsson; Julia Arvidsson; [2023]
    Keywords : synergier; hållbart lantbruk; hållbar utveckling; livsmedelssektorn; Synergies; agriculture; sustainability; sustainable development; food sector; Science Based Targets; hållbarhet; intressentteorin; marknadsmix; legitimitet;

    Abstract : Förhöjda havsnivåer, extremväder, översvämningar och skogsbränder är några av de konsekvenser som hotar vår planet på grund av klimatförändringarna. Denna oroande utveckling har lett till en ökad uppmärksamhet kring hållbar utveckling, inte bara i Sverige utan även globalt. READ MORE

  6. 5. Activism, Ads & Allyship: A Quantitative Study on Corporate Social Activism Communication and its effects on Consumers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Disha Monga; Vaaruni Venkatesh; [2023]
    Keywords : corporate socio-political activism; brand activism; woke-washing; CSA advertising; consumer-brand alignment;

    Abstract : This thesis identifies three distinct ways in which brands communicate their socio-political activism stance. Further it analyses the effect of these types of Corporate Socio-Political Advocacy (CSA) communication on consumer perceptions and intentions. READ MORE