Essays about: "culture and pricing"

Showing result 16 - 20 of 20 essays containing the words culture and pricing.

  1. 16. Why Would You Pay? An Exploratory Study in Pay-What-You-Want Pricing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sarah Ammermann; Katharina Veit; [2013]
    Keywords : Pay-What-You-What; PWYW; Consumer Culture Theory; CCT; Digital Revolution; Generation Y; Motivation Theory; Identity Construction; Business and Economics;

    Abstract : .... READ MORE

  3. 17. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
    Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

    Abstract :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE

  4. 18. What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Daniel Nukpezah; Cephas Nyumuyo; [2009]
    Keywords : Service quality; customer satisfaction; competitive pricing price satisfaction ; customer loyalty; brand image and reputation; customer switching; profitability; market share; SERVPERF; SERVQUAL;

    Abstract : Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. READ MORE

  5. 19. Services marketing in a cross cultural environment : the case of Brazil

    University essay from Institutionen för ekonomi

    Author : Philip Hachmeister; Andrian Satrio; [2009]
    Keywords : international services marketing; adaptation; standardisation;

    Abstract :    ABSTRACT   Aim: Despite the domestic and international importance of services the research about the internationalization of services it is limited. Compared to products, services differ in nature. READ MORE

  6. 20. Effects of cultural differences in international business and price negotiation

    University essay from Ekonomihögskolan, EHV

    Author : Hasim Deari; Viktoria Kimmel; Paola Lopez; [2008]
    Keywords : International business; negotiation; pricing; culture;

    Abstract : The number of companies operating internationally is growing constantly. The world is opening up for foreign firms and new destinations in the company´ business are increasing. Because of high competition the companies operating abroad are faced with a much larger task then before. READ MORE