Essays about: "customer development"

Showing result 16 - 20 of 1390 essays containing the words customer development.

1. 16. Low-No code Platforms for Predictive Analytics

   University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

   Author : Soma Karmakar; [2023]
   Keywords : Low code; no code; Predictive analytics; databricks; azure; AWS; Google cloud;

   Abstract : In the data-driven landscape of modern business, predictive analytics plays a pivotal role inanticipating and mitigating customer churn—a critical challenge for organizations. However, thetraditional complexities of machine learning hinder accessibility for decision-makers. READ MORE

3. 17. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

4. 18. The role of customer-based brand equity in the direct-to-consumer business model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

5. 19. Value creation within a digital service platform through the lens of service-dominant (S-D) logic : A case study of Eljun’s digital payment platform

   University essay from Uppsala universitet/Industriell teknik

   Author : Lena Baum; Imge Günes; [2023]
   Keywords : value creation; value co-creation; value proposition canvas; digital platform; service-dominant logic;

   Abstract : The number of companies who base their business model on digital platforms has increased in the recent years. Successful examples of digital platforms are e.g., Airbnb, Klarna or Uber. READ MORE

6. 20. Competitor analysis of the synchronous machines market : A study of how manufacturers differentiate themselves from each other with unique value propositions

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Fredrick Fager; Jiyan Kösanlioglu; [2023]
   Keywords : Synchronous machines; synchronous motors; synchronous generators; competitor analysis; value proposition; Synkronmaskiner; synkrona motorer; synkrona generatorer; konkurrentanalys; värdeerbjudande;

   Abstract : This report highlights the market for synchronous machines and examines the current situation. Today, the world demands higher volumes of electrical power that is cleaner, more efficient and generated from fossil-free sources. This increases the importance of using efficient and modern that minimise energy losses. READ MORE