Essays about: "customer health"

Showing result 36 - 40 of 110 essays containing the words customer health.

  1. 36. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  3. 37. Restaurant industry's response to Covid-19

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nikoleta Mircheva; Barbara Plompen; Milan Wynants; [2020]
    Keywords : Strategic Brand Management; Restaurant Industry; Brand Trust; Brand Reputation; Customer Relationship; CSR; Covid-19 Pandemic; International Dimensions; Business and Economics;

    Abstract : Purpose – The key objective of this research is to discuss different restaurant strategies that emerged in Belgium, Bulgaria, Denmark and Sweden in response to the Covid-19 pandemic and relate the respective restaurant activities to brand trust and reputation. Therefore, the restaurant industry is analyzed with respect to the pandemic and findings are put into context by explaining the countries’ severity of lockdown. READ MORE

  4. 38. HOW FINNISH MARKETING AGENCIES DEAL WITH COVID-19 : An integrated view on management and marketing in times of crisis

    University essay from Umeå universitet/Företagsekonomi

    Author : Sandra Norrman; Rebecca Ketola; [2020]
    Keywords : crisis management; relationship marketing; customer acquisition; customer retention; customer relationship management; marketing agency; covid-19; coronavirus crisis;

    Abstract : The outbreak and global spread of the coronavirus took the world by storm and beyond the evident threat it is to the human well-being, it is also impacting the health of businesses. In Finland it was only a matter of weeks after the government the 16th of March started to implement efforts to limit the spread, that a large marketing agency, among other firms, was forced to file for bankruptcy. READ MORE

  5. 39. Implementation of a Value-Based Pricing Model for a Customised Metal Recycling Solution

    University essay from KTH/Industriell ekonomi och organisation (Inst.); KTH/Maskinkonstruktion (Inst.)

    Author : Melika Abedi; Elin Thun; [2020]
    Keywords : Stainless Steel Industry; Metal Recovery; Sustainability; Material Reuse; Circular Economy; Customer Value; Pricing Management; Pricing Models; Value-Based Pricing; Rostfria Stålindustrin; Metallåtervinning; Hållbarhet; Materialåteranvändning; Cirkulär Ekonomi; Kundvärde; Prishantering; Prissättningsmodeller; Värdebaserad Prissättning;

    Abstract : As the stainless steel industry continues to grow, so does the environmental impacts generated by the various production processes. Such impacts not only affect the environment but pose great health concerns for humans and other living things. Therefore, it is necessary for all stakeholders to continuously improve their sustainability work. READ MORE

  6. 40. Digital Twins in Industrial Product Realization - A Literature Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Joar Haraldsson; [2020]
    Keywords : ;

    Abstract : Increased focus on sustainability in conjunction with larger demand for individualized and customized products are presenting the manufacturing industry with new challenges in production cycle management and sustainable processes. Digital Twin Technology is an emerging technology and could be an answer to these challenges. READ MORE