Essays about: "customer perceived VALUE THESIS"

Showing result 11 - 15 of 106 essays containing the words customer perceived VALUE THESIS.

1. 11. The role of Cryptocurrency in shaping customer loyalty

   University essay from Umeå universitet/Företagsekonomi

   Author : Jose Ildefonso Gongora Chavez; Vijitha Dasanayaka; [2022]
   Keywords : cryptocurrecies; cryptocurrency; cryptos; loyalty programs; loyalty reward porgram; reward porgram; loyalty;

   Abstract : An emerging body of research has focused on cryptocurrencies and loyalty programs; nevertheless, there is still a significant knowledge void and potential for more investigation into this field and the relation between them. Research has given a limited amount of attention to the role that cryptocurrencies play, even though cryptocurrencies have the potential to radically alter the nature of value perception, which is an essential component of the design of any loyalty program. READ MORE

3. 12. Towards a Method for Utilizing Value-based pricing on Smart Services

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Oskar Andreasson; Per Ole Lambrecht; [2022]
   Keywords : Smart Services; Value-based pricing; Revenue Model Design; Value Drivers; Willingness To Pay; Customer Perceived Value; Method Development.; Smarta tjänster; Värdebaserad prissättning; Intäktsmodelldesign; Värdedrivare; Willingness To Pay; Customer Perceived Value; Metodutveckling.;

   Abstract : Purpose - The purpose of this thesis was to develop a method for how practitioners can utilize value-based pricing of smart services. In order to fulfill this purpose, the following research questions were addressed: RQ1) How can firms identify value drivers for their smart services in order to understand customer perceived value? RQ2) How can firms match the perceived value of their smart service and what type of revenue model to use (i. READ MORE

4. 13. The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Dunehav; Okka Mennenga; [2021]
   Keywords : Business and Economics;

   Abstract : Title: The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers Date of seminar: June 3rd, 2021 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Klara Dunehav & Okka Mennenga Supervisor: Veronika Tarnovskaya Keywords: Brand Communities, Brand Value, Fashion Brands, Qualitative Research Thesis Purpose: Identifying differences in brand value between fashion brand community members compared to regular customers in order to see value-enhancing traits. Methodology: Qualitative, Abductive and Intensive Research based on 9 semi-structured interviews. READ MORE

5. 14. Supplier-perceived value in bigscience-supplier relationships : What can suppliers gain from delivering to big-science organizations?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Weng Xin; [2021]
   Keywords : big science organization; supplier-perceived value; business-to-science relationship; B2B; B2S;

   Abstract : From the perspective of suppliers, this thesis explores what value suppliers can gain from delivering to big-science organizations (BSOs). Inspired by the framework of supplier-perceived value (SPV) by Walter et al. READ MORE

6. 15. Amazon: Unwelcome Giant?! : a case study on competitive dynamics developed from Amazon's entry into the Swedish market

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Sarah Gunnarsson; Sofia Lilliehorn; [2021]
   Keywords : Competitive Dynamics; Actor; Reactor; E-commerce; Value Co-creation; Value Appropriation;

   Abstract : For the last months, the Swedish e-commerce market has experienced impacted competitive dynamics followed by the entrance of the US giant, Amazon. This thesis investigated the competitive dynamics that developed after the entrance of Amazon on the Swedish e-commerce market. READ MORE