Essays about: "customer perceived VALUE THESIS"
Showing result 6 - 10 of 106 essays containing the words customer perceived VALUE THESIS.
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6. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.
University essay from Jönköping University/JIBS Entrepreneurship CentreAbstract : Background: In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. READ MORE
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7. Services for Manufacturers: Generating sustainable value through new repair service offerings
University essay from Lunds universitet/ProduktionsekonomiAbstract : Background Introducing services for manufacturing companies can lead to improving customer satisfaction and new revenue streams as well as creating a more sustainable business. However, the current understanding of how this can be done in practice is limited. READ MORE
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8. A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose of this thesis is to explore the phenomenon of blands – A rise of brands that potentially adhere to a similar blueprint while claiming to be disruptive, unique and extraordinary. Moreover, this thesis aims to create an understanding of how consumers perceive blands as well as well as how value is created. READ MORE
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9. Holistic view of brand equity and sustainability activities : A qualitative study in the transport sector
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose - The purpose of the study is to explore how sustainability activities are perceived as a part of a company’s brand equity and brand reputation in a B2B context within the transport sector. This is studied from the perspectives of the supplier as well as of its customers. READ MORE
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10. Service Quality effect on Customer Satisfaction and Word of Mouth
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : This study has investigated the effect of service quality on customer satisfaction and Word of Mouth in the grocery retail industry. The purpose of the study was to measure the dimensions of service quality and see its effect on customer satisfaction and Word of Mouth. READ MORE