Essays about: "customer perceived VALUE THESIS"

Showing result 16 - 20 of 106 essays containing the words customer perceived VALUE THESIS.

  1. 16. Exploration of customer-based brand equity in the field of accounting

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Mikko Komulainen; [2021]
    Keywords : Customer-based brand equity; brand value; brand uniqueness; brand quality; corporate credibility; brand loyalty intention;

    Abstract : Background: The study explores the impact of brand equity on brand loyalty intention within the accounting services sector in Finland. The study uses four dimensions of brand equity, which include perceived brand quality, perceived brand value, perceived brand uniqueness and perceived corporate credibility. READ MORE

  3. 17. What conditions determine consumers' acceptance and use of omnichannel retailing in Swedish clothing industry

    University essay from Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : TING YANG; Yang Wu; [2021]
    Keywords : Retail; Omnichannel; Consumer behaviour; SO-LO-MO;

    Abstract : Background  In the past, consumers would go to physical stores to gather information and end their shopping there, with physical stores being one of the few sources of product information. Today, with the coming of the digital age, there are gradually more and more channels to gather information. READ MORE

  4. 18. Customer Satisfaction in the Cooperative Banking industry: a quantitative approach.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nils Baqué; Alban Ferati; Rahul Singh; [2021]
    Keywords : Cooperative Banking Industry; Financial Industry; Retail Banking; Customer Satisfaction; Perceived Quality; Perceived Value; France;

    Abstract : [Introduction] Cooperative banks in France have a major impact on the finance industry and the French economy. The French financial ecosystem differs in comparison with other European countries because of a higher number of cooperative banking groups, which have a dominant market share in the financial industry. READ MORE

  5. 19. Hedging of a foreign exchange swapbook using Stochastic programming

    University essay from Linköpings universitet/Produktionsekonomi

    Author : Emma Bohlin; Jonatan Harling; [2021]
    Keywords : term structure measurement; optimization; hedging; foreign exchange swaps; interest rates; FX; stochastic programming;

    Abstract : A large part of the foreign exchange market concerns the trading of FX swaps. While entering a position in a FX swap does not cost any money, banks earn money on FX swaps when their customers cross the bid/ask spread, creating a perceived transaction costs for the swaps. READ MORE

  6. 20. Sharing Isn't Caring? : A Qualitative Study Focused on How Industry Incumbents Can Successfully Compete with Sharing Economy Businesses

    University essay from Umeå universitet/Företagsekonomi

    Author : Philip Aspebo; Luisa Kriegel; [2021]
    Keywords : sharing economy; business model; competitive advantage; competitive strategies; business model; business model innovation; disruptive innovation; innovation management; strategic management; strategy development; incumbent firms; hospitality industry; hospitality management;

    Abstract : Sharing economy businesses have increasingly began to inhibit the competitive landscape of many different industries. Their growth can be primary connected to general digitalization developments. At its core, the sharing economy concept is built around efficiently using excess resources. READ MORE