Essays about: "customer perceived VALUE THESIS"

Showing result 21 - 25 of 106 essays containing the words customer perceived VALUE THESIS.

  1. 21. Co-creators or puppets? : a study on AI-marketing’s role in consumers’ value co-creation

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Frida Bergquist Olsson; Hanna Dahl; [2021]
    Keywords : Digital marketing; AI Marketing; AI-based decision aids; Service-Dominant Logic; Value co-creation; Value co-destruction; Consumer value;

    Abstract : In recent years, AI has received increased attention in the field of marketing and is believed to grow even more in the future. It seems that the use of AI in marketing has a significant impact on consumer value creation. READ MORE

  3. 22. Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Brishammar; Pernilla Eriksson; [2021]
    Keywords : Consumer behaviour; Brand stereotypes; Brand perception; Brand emotions; Perceived consumer value; Consumers need for uniqueness; Corporate brands.; Business and Economics;

    Abstract : The purpose of this study is to quantitatively investigate the moderating effect of consumers' need for uniqueness (NFU) in the relationship between perceived brand stereotypes, brand emotions, and perceived customer value. The study follows a quantitative research method with a sample-survey research design, where hypotheses have been developed supported by a theoretical framework. READ MORE

  4. 23. What Gets Measured Gets Done: Sustainability Reporting in Swedish Retail SMEs

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alva Jonevret; Matilda Ljunglöf; [2021]
    Keywords : Sustainability; Sustainability Reporting; SMEs; Sustainable Retailing; Barriers;

    Abstract : Climate change is undoubtedly affecting the planet with sea ice melts, wildfires, and warmer temperatures. Science shows the need for keeping the global temperature at 1.5°C, which calls for a rapid societal and environmental transformation. READ MORE

  5. 24. The price you’re worth: A case-study of pricing in the TIC-market

    University essay from Linköpings universitet/Industriell ekonomi

    Author : Kasper Vinberg; Stefan Lindstedt; [2020]
    Keywords : Pricing; Value-based; Value; Value-based price; Value-based Pricing; TIC; TIC-market; Testing; inspection and certification; pricing practice; pricing strategy; Kasper Vinberg; Stefan Lindstedt; kasvi918; KasperStefan; Cost-based; kostnadsbaserad; värdebaserad; konkurrensbaserad; competition-based; behavior; mindset; change; WTP; Kundvärde; Customer value; customer; customer value proposition; pricing strategy; pricing practice; Perceived customer value; kundvärde;

    Abstract : How to price your offering is one of the main managerial decision issues today and is alarmingly often not grounded in necessary market and cost research. Pricing is a complex topic, dependent on a multitude of internal and external factors, which makes pricing practice and strategy alignment even more difficult. READ MORE

  6. 25. The Physical Store Experience : A qualitative study on how in-store experiences influence store attractiveness

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Hanna Fors; Johanna Hyllander; [2020]
    Keywords : Experience economy; experience; economy; shopping motivation; customer experience; experience economy 4E construct; perceived experiential value; customer satisfaction; store attractiveness;

    Abstract : Today, brick-and-mortar retailers are facing changes, as we are moving away from a service economy towards an experience economy. These changes reshape customers´ preferences. Reatilers have shown an inability to adapt to these changes, indicating that there is a need for further insights on the subject. READ MORE