Essays about: "customer service theory"

Showing result 1 - 5 of 197 essays containing the words customer service theory.

  1. 1. Leveraging Gamification for Increased Motivation in Mobile Applications : A Quantitative Study Using Self-Determination Theory & Service-Dominant Logic

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Alexander Fredriksson; Teemu Lahtinen; [2024]
    Keywords : Self-Determination Theory; Service-Dominant Logic; Motivation; Gamification; Mobile Services;

    Abstract : Due to the increasing digitization of society, Gamification of services has become increasingly proliferated. Identifying and knowing how to manipulate the factors for successful implementation of gamification strategies is paramount. READ MORE

  3. 2. SDL, qualitative research on service chatbots’ co-destruction impact on consumer ecosystem.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Daniele Galizzi; Dilyan Valentinov Peshev; [2023]
    Keywords : Chatbots; AI; Value Co-Creation; Value Co-Destruction; Service Ecosystem; Customer Service;

    Abstract : This study is rooted in the Service Dominant Logic (SDL) theory and explores the phenomenon of value co-destruction, the context being chatbot-mediated customer service, with a focusing on chatbots affiliation with value-co-destruction and on the impacts outsideof the dyadic relationship between the service provider and receiver, described as the broader consumer ecosystem. It is evident that the relationship between businesses and consumers is being revolutionized through the implementation of chatbots, claiming benefits such as improved operational efficiency, and non-time specific service. READ MORE

  4. 3. Designing and evaluating distribution networks for luxury beds : A case study of Hästens Beds’ European distribution from the perspective of cost and delivery service

    University essay from Linköpings universitet/Logistik- och kvalitetsutveckling

    Author : Sebastian Huss; Arvid Normann; [2023]
    Keywords : distribution; distribution network design; transport minimization; network structure; network optimization; decentralization; facility location; center of gravity;

    Abstract : Hästens Beds is a Swedish luxury bed manufacturer, located in Köping, Sweden. They have a strong global presence, with Europe being the most mature and proven market. READ MORE

  5. 4. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zeeb Hala; To Quan Luu; [2023]
    Keywords : servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE

  6. 5. Bot or not : A customer’s perspective of customer service chatbots and human customer service representatives in E-commerce

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Hannes Töyrä; [2023]
    Keywords : E-commerce; chatbots; customer service; technology acceptance; UTAUT; questionnaire study;

    Abstract : Chatbots are increasing in popularity, both as a valuable tool for commercial purposes but also as an area of academic research. It has been successfully applied in multiple application areas such as healthcare, education, customer service and work support. READ MORE