Essays about: "develop new brand in market"

Showing result 1 - 5 of 38 essays containing the words develop new brand in market.

1. 1. Shifting Gears: Entering the Automotive Vertical

   University essay from Lunds universitet/Innovationsteknik

   Author : Tobias Anderberg; Axel Svensson; [2023]
   Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

3. 2. Exploring frugal innovation and its enablement of sustainable product development

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Patrik Werius; Emma Ytterström; [2021]
   Keywords : Innovation; sustainability; frugal;

   Abstract : In developed countries, companies' product innovation has the problem of not incorporating sustainability in a sufficiently high degree. Companies in developed countries will however continue to innovate since it is required to stay competitive. READ MORE

4. 3. Closing the loop: A study of Brand Activism in the Fashion Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Thi Hong Anh Tran; Maria Guadalupe Sayd; Sebastian Van Dijkman; [2021]
   Keywords : Brand Activism; Brand Image; Brand Vision; Brand and Market Orientation; Core value gap; Business and Economics;

   Abstract : Implications: The study provides practical implications for brand managers at fashion companies that wish to improve their branding and sustainable strategy while aligning with consumers’ value. The proposed framework recommends several strategies for handling image-vision gap... READ MORE

5. 4. Easier travelling with babies in cities, in collaboration with Thule Sweden AB.

   University essay from Jönköping University/JTH, Industridesign

   Author : BERTA CESTER RUBIO; [2020]
   Keywords : ;

   Abstract : Master thesis carried out in collaboration with Thule Group during spring 2020 as part of the Industrial Design Master at Jönköping University. The work aims to develop a new concept idea related to "Active with kids" and focused on the Southern Europe market (Spain). READ MORE

6. 5. Recruiting and retaining labour in agricultural businesses : a multiple case study of employer branding in swedish agriculture

   University essay from SLU/Dept. of Economics

   Author : Marcus Engvall; Olof Krumlinde; [2020]
   Keywords : employer branding; employee value proposition; farmers; farming; human resources; marketing; word-of-mouth;

   Abstract : There is an increasing need for competent workforce in the agricultural sector, but a lack of potential candidates on the labour market. In June 2017, the Swedish state adopted a new national food strategy. This strategy points out the direction of the Swedish food policy until 2030. READ MORE