Essays about: "digital shopping"

Showing result 11 - 15 of 94 essays containing the words digital shopping.

1. 11. Triangle Of Reframing : A study of how organizations shape already existing markets through mobilizing market devices

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Ella Heed; David Hellqvist; [2023]
   Keywords : Market-Shaping; Market Devices; Actor-Network Theory; Second-Hand Fashion; Purchase Barriers; In-Store; Digital Media; Social Media; E-commerce; Market Studies; Sustainable Shopping;

   Abstract : This study addresses the issue of consumers’ wish to shop more sustainable fashion butinstead turning to fast fashion (Islam et al., 2021; Silva et al. 2020; Wang et al., 2022). READ MORE

3. 12. Combating abuse of dominance in digital markets: Study from the perspective of EU and India

   University essay from Lunds universitet/Institutionen för handelsrätt

   Author : Nirmala Mahaveer Patil; [2023]
   Keywords : Competition; Digital Markets; EU; India; Law and Political Science;

   Abstract : Online transactions, networking, also online shopping of goods & services have exponentially increased. Digital markets have been preferred by consumers, businesses. Undertakings are competing to persuade customers. Well established business groups gain dominant position in the market and more possibility to avoid new entrants, avoid competition. READ MORE

4. 13. Unmanned Stores In Sweden : A Quantitative Study On Enhancers And Inhibitors According To The Swedish Generation Z

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Pontus Andersson; Johansson Oscar; [2023]
   Keywords : Technology-Based Self-Service; Technology Readiness; Technology Acceptance Model; Generation Z; Unmanned Stores; Digitalization; Retail Industry;

   Abstract : Introduction: Since the start of the digital age back in the 70s, digital technology has become a main tool for us humans to work, communicate, and enjoy ourselves on a day-to-day basis. The major push that set this new chapter of human life was due to the first military-manufactured computers of the time. READ MORE

5. 14. From Scroll to Cart: Investigating the Influence of TikTok Community Commerce Content on Adult Purchase Behavior

   University essay from

   Author : Adia Atwell; [2023]
   Keywords : TikTok; Community Commerce; Influence; Purchase Behavior; User-Generated Content; Word of Mouth; Stimulus Organism Response; Social Influence;

   Abstract : With the rise of social media platforms and the increasing popularity of short-form video content, TikTok has emerged as one of the dominant platforms for entertainment, information sharing, and commerce. This thesis aims to examine the influence of community commerce TikTok content on adult users, exploring the impact it has on their purchasing behaviors, perceptions, and overall engagement. READ MORE

6. 15. Augmented Reality in Video Commerce : Affordances and Limitations of Virtual Try-On Technology For Luxury Beauty Consumption.

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Amel Vendela Björkbom; [2023]
   Keywords : Virtual Try-On; Augmented Reality; Luxury Retail; Beauty sector; Video Commerce; Online shopping; Customer service; Luxury service; Lyxkonsumtion; Kosmetik; E-Handel; Kundervice; Virtuell Teknik;

   Abstract : Providing personalized and exclusive services to customers has traditionally relied on in-person interactions between employees and customers. This paper explores video commerce supported by virtual try-On (VTO) technology for personalized and exclusive shopping experiences in the digital environment. READ MORE