Essays about: "effect of on brand"

Showing result 16 - 20 of 403 essays containing the words effect of on brand.

  1. 16. Analyzing the Effects of Brand Activism on Consumer Loyalty: Macro and Micro Perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nina Roques; [2023]
    Keywords : Brand activism; consumer perception; consumer behavior; consumer loyalty; communication; Russia-Ukraine conflict;

    Abstract : This study seeks to investigate, from both macro and micro perspectives, the effect of brand activism on consumer loyalty.  The macro perspective examines the general relationship between brand activism and consumer loyalty, whereas the micro perspective examines the specific context of companies' withdrawal from Russia as a form of brand activism. READ MORE

  3. 17. Reconstruction of Fire Spread with a Markov Random Field Mixture Model

    University essay from Lunds universitet/Matematisk statistik

    Author : Marcus Gehrmann; [2023]
    Keywords : Forest fire; fire scars; spatial statistics; Markov random field; EM-algorithm; pseudo-likelihood; Mathematics and Statistics;

    Abstract : This thesis revolves around reconstructing fire sizes for historical fires in Jämtgaveln, Sweden based on data of fire scars in trees. We propose a Hidden Markov Model (HMM), where the domain is divided into quadratic grid cells of 250 $\times$ 250 m and with these grid cells we associate a binary Markov random field taking values 0 or 1 corresponding to no fire and fire respectively. READ MORE

  4. 18. The effects of different acquisition strategies on brand equity and purchase intention

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Pupu Jin; [2023]
    Keywords : Brand image; Acquisitions and Mergers; Automobile industry; Brand equity; Purchase intention;

    Abstract : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. READ MORE

  5. 19. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Tamara Bonk; Marie Sophie Kubinski; [2023]
    Keywords : Podcasts; Podcast Advertising; Podcast Host; Celebrity Endorsement;

    Abstract : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. READ MORE

  6. 20. Reducing Waste, Building Brand: A Quantitative Study of the Impact of Second-Hand Clothing on Brand Attitude in Online Retail

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Ebba Österlund; Sofia Lindborg; [2023]
    Keywords : Sustainable consumption; Second-hand clothing; Signaling theory; Brand attitude; Online retail stores;

    Abstract : Consumers' growing awareness of the environmental impact of their consumption behaviors has resulted in an increased demand for sustainable and eco-friendly brands. Swedish online retailers have responded by offering second-hand clothing on their websites. READ MORE