Essays about: "effectiveness of sponsorship"
Showing result 1 - 5 of 11 essays containing the words effectiveness of sponsorship.
-
1. Analytics adoption in manufacturing – benefits, challenges and enablers
University essay from Mälardalens universitet/Innovation och produktrealiseringAbstract : Digitalisation is changing the manufacturing landscape with promises to enhance industrial competitiveness with new technologies and business approaches. Various data-driven applications, enabled by digital technologies, can support process monitoring, production quality control, smart planning, and optimisation by making relevant data available and accessible to different roles in production. READ MORE
-
2. Sport event sponsorship: How to step up your game
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. READ MORE
-
3. The effect of peacekeeping operation on conflict intensity when taking into account foreign state sponsorship : A Discrete-Time Survival Analysis
University essay from Uppsala universitet/Institutionen för freds- och konfliktforskningAbstract : The answer to if peacekeeping is successful or not is still debated. The focus has mostly been on internal characteristics of peacekeeping missions. While external factors, have been largely overlooked. This thesis aims to explore the effects external involvement in intrastate conflicts may have on the success of peacekeeping deployment. READ MORE
-
4. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC
University essay from Umeå universitet/FöretagsekonomiAbstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE
-
5. Digital Sports Sponsorship : The Impact of Digital Communication Channels on Sponsorship Relationships
University essay from Umeå universitet/FöretagsekonomiAbstract : Supporters and spectators of sports club matches are often exposed to advertising of sponsors of the respective club. The most common exposure is to billboard ads, such as, e.g. LED screens on the side of the football pitch, the logo of sponsors embedded in the ice of an ice hockey rink or the logo of the sponsor on the athletes' jerseys. READ MORE