Essays about: "emerging fashion"

Showing result 1 - 5 of 47 essays containing the words emerging fashion.

1. 1. Time is Tik(Tok)ing: An Insight on Contemporary Media Consumer Behavior - An exploratory study on user-generated content’s potential impact on contemporary media consumption

   University essay from Göteborgs universitet/Graduate School

   Author : Hilal Ahmad; Isak Rydén; [2023-07-03]
   Keywords : Media consumption; user-generated content; fast media; TikTok; addictive behavior; trends; media multitasking; social TV;

   Abstract : The drastic entrance and growth of TikTok during the last years have introduced new ways of consuming entertainment which has been adopted by individuals globally. Due to its novelty this type of media consumption is a rather understudies subject, which is why this study will explore new tendencies and behaviors occurring among consumers to provide inspiration for further research. READ MORE

3. 2. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
   Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

   Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

4. 3. Greener Fast Fashion : An analysis of how the interplay between consumers and fashion companies affects the sustainability trend in the fashion industry

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Julia Elverlind; Sandra Lien; [2023]
   Keywords : Fast fashion; overconsumption; sustainability; innovation; consumer behavior;

   Abstract : Definitions: Throughout this study, sustainability refers to environmental sustainability which is defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs” (United Nations, n.d.). READ MORE

5. 4. Assessing the Technological Landscape: ICT Tools and Technologies for Citizen-Government Communication and Their Level of Maturity

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Jean-Marc Kazadi Katembwe; [2023]
   Keywords : Systematic literature review; Transformational Government; ICT Tools and Technologies; Public values; Citizens issues; Maturity Level;

   Abstract : In today's rapidly evolving digital age, the relationship between citizens and government entities has undergone a transformative shift, primarily facilitated by Information and Communication Technologies (ICT). Transformational Government (T-Gov) is considered a technological innovation and a shift to a new entrepreneurial culture from inefficient, unaccountable bureaucracy generally observed within public organizations. READ MORE

6. 5. Phygital Fashion Week : A Qualitative Study of the Contemporary Copenhagen Fashion Week

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Joanna Turner; Andrea Poth; Linnea Göthelid; [2023]
   Keywords : Fashion Marketing; Fashion Week; Phygital; Gatekeeping; Exclusivity; Buzz Marketing; Social Media;

   Abstract : The value of fashion week’s physical presence has been questioned in connection with the Covid-19 pandemic, when fashion week became fully digital. Once the pandemic subsided, the digital attributes were retained and combined with the physical space, resulting in a phygital fashion week. READ MORE