Essays about: "event marketing on social media"

Showing result 6 - 10 of 10 essays containing the words event marketing on social media.

1. 6. How does Event Marketing work on Social Media? : A qualitative study exploring Event Marketing in a Social Media context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Louise Larsson; Sophie Längvik; Linnéa Kjörling; [2019]
   Keywords : Event marketing; communication; social media; experience; event marketing on social media; marketing events on social media.;

   Abstract : Background: Event marketing is a way for businesses to entertain consumers and promote the brand or product through the use of events. Within event marketing, entertainment, excitement and enterprise are important concepts to include in order to create a successful event. Purpose: The purpose is to explore event marketing in a social media context. READ MORE

3. 7. Brand new Image : a case study of engagement on Instagram during Melodifestivalen in Kristianstad

   University essay from Högskolan Kristianstad/Avdelningen för ekonomi

   Author : Matilda Eneberg; Johanna Scortea; [2018]
   Keywords : Place brand image; place attributes; engagement; Instagram; event;

   Abstract : Place branding is complex, and marketers need to find new ways in order of place branding. This thesis concerns communication on social media during an event, and its influence of place brand image. Place brand image is a very wide and complex concept. Therefore, this thesis focuses on three place attributes, namely, people, place, and pulse. READ MORE

4. 8. Social Media, Insta-Culture and The Reinvention of Fashion Week

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Victoria Andersson; Louise Jandér; [2016]
   Keywords : fashion; fashion week; social media; designers; change; society; consumers; Instagram; entertainment;

   Abstract : Background: It is clear that the fashion industry is experiencing a change as a result of the explosion of social media. Today the four key social media platforms for fashion houses are Instagram, Facebook, Twitter and Snapchat. The society has created a culture around these media platforms, which is referred to as insta-culture. READ MORE

5. 9. Greece: an attractive destination : Striving towards development or failure?

   University essay from Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

   Author : Kiriaki Kicki Grigoriadou; [2014]
   Keywords : Greece; destination; unsafe unsecure; travelers; re-attract; push; pull; stagnation; crisis; image; marketing; promotion; money; crisis management;

   Abstract : Greece is a well-known and recommended summer destination since the 1800’s. Greece have has its ups and downs however, travelers have always visited the country. When the economic crisis hit the country a reduction in the numbers of travelers and how those travelers spent their money differently became visable. READ MORE

6. 10. Quality management of events

   University essay from Institutionen för teknik och naturvetenskap; Tekniska högskolan

   Author : Maria Johansson; [2010]
   Keywords : ;

   Abstract : Social media and the web give a target group a never ending flow of information up to a point where there is no possibility to take it all in. Because of this a campaign easily disappears amongst all the information. Therefore it can be advantageous for a company to use events as a marketing channel. READ MORE