Essays about: "events branding"

Showing result 21 - 25 of 32 essays containing the words events branding.

  1. 21. From Mundane to Remarkable Consumption: The Transformation of Bottled Water

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Petya Valcheva; Alina Sofonova; [2012]
    Keywords : bottled water; transformation; mundane consumption; low involvement; cultural branding; remarkable consumption; Consumer Culture Theory; Business and Economics; Social Sciences;

    Abstract : The study investigates how the consumption of bulk commodities has transformed from mundane to remarkable and reveals how people, events, meanings and ideas from the past have affected this change in consumers’ attitude. The paper discusses how mundane products have become a center of consumer interest and provides theoretical explanation of the phenomenon. READ MORE

  3. 22. The Role of Mega-events in Country Branding : Case Study on Brand of Ukraine before European Football Championship 2012

    University essay from Karlstads universitet/Avdelningen för medie- och kommunikationsvetenskap

    Author : Anastasiia Klonova; [2012]
    Keywords : country image; brand Ukraine; country branding; European Football Championship 2012; mega sport event impact;

    Abstract : Successful presentation of a country as a brand and positioning its unique image on the global level can give significant opportunities for development and progress of the state in the different areas. This research applies theories on the country branding to estimate impact of mega sport events on the image of state. READ MORE

  4. 23. The Image of Russia : Comparison between representations in Russian English-speaking media and Global Media

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Maria Tarasova; [2012]
    Keywords : ;

    Abstract : The thesis focuses on the analysis of representations of Russia in relation to the Nation Branding theory of Simon Anholt (Anholt, 2007, 2010). The empirical study examines the representation of the country in the output of Russian English-speaking media and transnational media. The aim of the research is to compare them in the end. READ MORE

  5. 24. Building employee and organisational commitment to innovation initiatives - a study of how to communicate, motivate and inspire innovation commitment through internal branding in large mature companies

    University essay from Göteborgs universitet/HDK - Högskolan för design och konsthantverk

    Author : Philip Wockatz; Azadeh Kazemi; Christian Riedl; [2011-04-19]
    Keywords : Volvo Group; internal branding; motivation; innovation; creativity; innovation jam; ideation; brand; strategy;

    Abstract : How do you systematically inspire employees and organisations in large mature companies to participate in innovation initiatives? In May 2010 the Volvo Group hosted their first ever virtual idea generation event on a Group-wide level. In preparation for this event an extensive campaign was launched to communicate, inspire and motivate innovation commitment among employees and organisations. READ MORE

  6. 25. Shopping as an experience

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : ANDERSSON CAROLINE; [2011]
    Keywords : shopping malls; shopping centers; fashion management; experience marketing; relationship marketing; branding;

    Abstract : The consumption society is expanding with stores and shopping malls which require that a store as well as a mall distinguish from the great mass. Today's consumption society is a difficult marketplace for companies to reach out to their consumers. READ MORE