Essays about: "events branding"

Showing result 11 - 15 of 32 essays containing the words events branding.

  1. 11. WACC: Where Are the Corporate Chicks? A study on female presence within corporate finance and banks' efforts to increase it.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ida Hanhirova; Isabel Thelin; [2019]
    Keywords : Employer Branding; Gender Diversity; Recruitment Advertisement; Women in Finance;

    Abstract : The financial industry, especially corporate finance, has historically been perceived as somewhat male-dominated. During recent years however, attention has been drawn to increased efforts to achieving gender equality among professionals within finance, followed by debates regarding the importance of it. READ MORE

  3. 12. Family business branding in Romania: A matter of identity, image, and reputation

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Adrian Motoc; Andrei Mihai Gitman; [2019]
    Keywords : Family Business Branding; Identity; Image; Reputation; Romania.;

    Abstract : Background: Family businesses are shaping the world’s economy through contributions to establishing jobs, creating wealth, and competitiveness, correspondingly being influenced by the quality of the business environment. Family business branding is useful to understand how to leverage their unique resources and create a competitive advantage, these being shaped by the context. READ MORE

  4. 13. The branding of the "new Ukraine" : A media production study of the encoding/decoding of Europeanness during Eurovision Song Contest 2017

    University essay from Södertörns högskola/Institutionen för kultur och lärande

    Author : Karin Hallgren; [2018]
    Keywords : Nation branding; Eurovision; encoding decoding; text production;

    Abstract : There are several studies observing the phenomenon of nation branding as political pursuits and as texts. However, the media are generally treated as neutral platforms in branding literature. Also, relatively little has been done to explore how the context of branding affects the level of text production, not least in relation to media events. READ MORE

  5. 14. Case Events as an Employer Branding Initiative

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rueisen Huang; Meri Nordström; [2018]
    Keywords : Employer Branding; Corporate Branding; Corporate Brand Identity; Strategic Brand Management; Case Competition; Business and Economics;

    Abstract : Purpose: To obtain an understanding of the phenomenon of case events in employer branding context. The emphasis is two-sided: to comprehend why companies organize and why students attend these events. Methodology: We executed a qualitative single case study with an abductive approach. READ MORE

  6. 15. Understanding identity in a digital reality

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yasmine Ströberg; Anna Hallner; [2017]
    Keywords : Identity; Consumer; Self; Instagram; Personal branding; Digital Culture; Business and Economics;

    Abstract : Title Understanding identity in a digital reality: An explorative study of consumers’ identity negotiations through images on Instagram Course Code BUSN39 Global Marketing Authors Anna Hallner & Yasmine Ströberg Supervisor Ph. D Marcus Klasson & Jon Bertilsson Keywords Identity, Consumer, Self, Instagram, Personal branding, Digital Culture Purpose The purpose of this thesis is to empirically explore the depth and complexity of how consumers negotiate their identity project in a digital culture through images with publicity as a dimension. READ MORE