Essays about: "events branding"

Showing result 6 - 10 of 32 essays containing the words events branding.

  1. 6. SBM Paper: The House of Gucci in 2022

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jessica van Zeijderveld; Siannie Quartero; Iris Martine Theresia Arts; [2022]
    Keywords : SBM paper; case study; Gucci; Social Sciences;

    Abstract : “You smell that? Smell that. This is legacy.” - Aldo Gucci [Al Pacino, The House of Gucci] Recently, the movie ‘House of Gucci’ was released revolving around the dark twists and turns that the brand Gucci went through internally. Including the rise and fall of the Gucci dynasty, from betrayal to murder. READ MORE

  3. 7. Impacts of a local community event on development of peripheral destination : Entrepreneurial perspective on Aldrei fór ég suður festival in Iceland

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Alina Bavykina; [2021]
    Keywords : periphery; remoteness; peripheral destinations; tourism; events; festivals; event tourism; sustainable destination development; entrepreneurship; tourism management; rural development; collaboration; network; social capital; social embeddedness; sustainability; Iceland; Westfjords; Aldrei fór ég suður; Ísafjörður;

    Abstract : Remote communities stay vulnerable in the face of major socioeconomic challenges. Tourism is often seen as a way to stimulate local economies and increase attractiveness of peripheral destinations, while events are considered to be one of the tools to promote tourism. READ MORE

  4. 8. Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Wouter Bruin; Viktor Sandberg; [2020]
    Keywords : Ambush branding; ambush marketing; sponsorship; brand identity; ethics; Business and Economics;

    Abstract : Thesis purpose: The purpose is to explore ambush marketing by reconceptualizing the phenomenon from the ambusher’s perspective in the context of mega sports events. Methodology: This study conducted a relativist ontology and a constructionist epistemology to allow for the most relevant interpretations of the empirical data. READ MORE

  5. 9. Communicating Sustainable Nature-Based Tourism : A Mixed Method Approach to Investigate How Swedish Destination Marketing Organizations Promote Nature Destinations on Instagram

    University essay from Stockholms universitet/JMK

    Author : Franziska Ewigleben; [2020]
    Keywords : Sustainable Nature-Based Tourism; Instagram; Destination Marketing Organization; Social Marketing; Tourist Gaze; Environmental Psychology; Content Analysis; Semiotic Analysis; Sweden;

    Abstract : Around the globe, sensitive nature destinations suffer from media-mediated mass tourism. Especially, the social media network Instagram is often made responsible for these events as its emphasis on visuals is claimed to foster people’s ambition to reproduce photographs of themselves in the epic sceneries they see online. READ MORE

  6. 10. Destination Branding : Focusing on Events Contribution on an Urban Level

    University essay from Södertörns högskola/Turismvetenskap

    Author : Henrietta Acheampong; [2020]
    Keywords : Branding; Destination; Stakeholders; Identity; Event; Cape Coast;

    Abstract : Today´s tourism sector is one of the fastest-growing sectors in the world and that has greatly influenced destinations. The recent development in the use of events to build, reinforce, and increase destination branding has received huge recognition. READ MORE