Essays about: "events branding"

Showing result 16 - 20 of 32 essays containing the words events branding.

1. 16. Can You Hear the Eco? : A Study of How Swedish Municipalities Can Market their CSR-Activities

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Antonia Hultberg; Sheila Nguyen; [2016]
   Keywords : CSR; Corporate Social Responsibility; Environmental; Municipality; Place Branding; Public Sector; Sustainability; Sweden;

   Abstract : Background: In an increasingly globalised world, municipalities more than ever have to compete with each other. Thus, the need to create a brand image has become vital for municipalities. READ MORE

3. 17. Intersport and their sponsored events - A case study of sponsorship relations

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Johanna Liikamaa; [2016]
   Keywords : sponsorship; sponsorship relations; marketing communications; textile companies and events; sports marketing; events and event marketing; CSR; sponsorship evaluation; branding; co-branding;

   Abstract : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. READ MORE

4. 18. Effective Events : A quantitative study analyzing if event marketing can help business students find a potential employer

   University essay from Umeå universitet/Företagsekonomi

   Author : Marina Björnström; Maja Lundmark; [2016]
   Keywords : Events; Event Marketing; Employer Branding; Marketing; Branding; Marknadsföring; Event Marknadsföring; Events;

   Abstract : The main object of this thesis is to study and explore if students at Umeå School of Business and Economics (USBE) can find potential employers though Event Marketing (EM). The authors will analyze EM as a tool for interaction and information, and if these tools will help students gain more knowledge about companies that can make them more interesting as potential employers. READ MORE

5. 19. Communicating sustainability in green winter sport events : the FIS Nordic World Ski Championships Falun 2015

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Rahel Osterwalder; [2015]
   Keywords : sustainability; sustainable development; corporate social responsibility; CSR; green events; winter sport events; organizational communication; event communication; social constructionism; sustainability branding; environmental change; knowledge; dialogue; involvement; participatory democracy; credibility; trust;

   Abstract : Nowadays, organizations and companies follow the worldwide trend of using corporate social responsibility (CSR) strategies in their communication. They invest in green solutions to take part in the sustainable development towards a better world. READ MORE

6. 20. Place branding strategies and urban transformation in ’emerging world class’ cities

   University essay from KTH/Urbana och regionala studier

   Author : David Höijertz; [2013]
   Keywords : Globalization; Place Branding; Emerging World Class Cities; Dominant-Emerging; World Class Development; Kuala Lumpur;

   Abstract : Countries in the Persian Gulf and Pacific Asia have in a short time transformed themselves into economic powerhouses. The urban environment in these countries has been highly impacted by a tremendous economic growth and an emphasis on megaprojects containing modernistic urban design as well as the hosting of prestigious events. READ MORE