Essays about: "retail digitization"

Showing result 1 - 5 of 7 essays containing the words retail digitization.

1. 1. Digitization in Africa: The Adoption and Use of Self-Service Technology in Retail

   University essay from Uppsala universitet/Informationssystem

   Author : Phindile Ntuli; [2021]
   Keywords : self-service technology; self-checkout services; TAM; technology readiness; technology acceptance in retail;

   Abstract : Service delivery in the twenty-first generation is evolving into more digital forms expanding the consumers' experience and engaging in new forms of communications to consumers through these digital forms. Despite the initiation of self- service technology being widely accepted by consumers within the retail banking industry, the supermarket retail industry has yet to experience the same form of reception and implementation of the self- service technologies (SST). READ MORE

3. 2. Digital Customer Experience Matters

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
   Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

   Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE

4. 3. Three clicks away : A multiple case study of how technologies change the customer journey in the retail furniture sector.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elin Adolfsson; Julia Edström; Wilma Övringe; [2021]
   Keywords : Customer experience; customer journey; touchpoints in customer journey; technological touchpoints; customer engagement; experience quality; retail; technology and furniture-sector.;

   Abstract : The digital world is constantly growing. This contributes to increasing expectations and demands in the technical aspect. Digitization is powerful, but it further contributes to a number of challenges, such as the coordination of physical and digital stores. READ MORE

5. 4. Keeping Relationship in Physical Store in a Digital Era : a Study in H&M and Åhlens

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Mahboba Jamshidi; [2019]
   Keywords : Physical stores; online stores; customer relationship; loyalty; retail industry; service;

   Abstract : As an effect of the exploding e-commerce, an increasing number of stores have been forced to shut down the last years, which has resulted in an increased interest in what will be required of the physical stores in order to survive a digital era. Digitization has changed the global retail industry for consumers and has changed the playing field for commerce and challenged successful business models. READ MORE

6. 5. Retail Business Model Change in the Era of Digital Transformation : A case study from the perspective of a business model canvas

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Jennie Öhlin; [2019]
   Keywords : Digitization; Digital transformation; Business model; Business model change; Business model innovation; Business model canvas; Retail; Omnichannel; Digitalisering; Digital transformation; Affärsmodell; Affärsmodellsutveckling; Affärsmodellen Canvas; Detaljhandel; Omnikanal;

   Abstract : With an increased level of digitization in the retail sector, retail incumbents need to adapt their business model to the new digital era. E-commerce business and other digital tools have transformed the retail industry and incumbent retailers have to react to the changes in order to remain competitive on the market. READ MORE