Essays about: "fast-moving consumer goods"

Showing result 11 - 15 of 63 essays containing the words fast-moving consumer goods.

1. 11. Executional Greenwashing: The Unseen Attraction to Nature : A qualitative study on Consumers Perception of Advertisement within Fast-Moving Consumer Goods that is ‘Executionally Greenwashed’

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Edwin Panboon; Jean-Philipe Wahlgren; [2021]
   Keywords : Executional Greenwashing; Greenwashing; Consumer Psychology; Environmental Concern; Environmental Knowledge; Sincerity; Calmness; Natural; CSN Model;

   Abstract : With society's growing concern of the environmental impact that consumerism has today, consumers are more aware than ever of how their consumption habits affect their surroundings. This study is based on the consumer's journey of choosing products based on their environmental impact and the complications of it. READ MORE

3. 12. The Changing Face of Dairy

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alissa Baethke; Eva Börnicke; [2021]
   Keywords : Innovation Strategy; Mature Markets; Industry Structure Change; Dairy Industry; Business and Economics;

   Abstract : When an industry has reached maturity, firms operating within the industry can face major changes affecting their operations, on occasion even a holistic change of the entire industry structure. Considering such changes, innovation is identified as a powerful tool to take these changes as chances to stay competitive. READ MORE

4. 13. Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Albin Waldeck; Sofie Wiksborg; Olle Stenbäck; [2020]
   Keywords : Flagship stores; brand equity; perceived quality; brand loyalty; brand associations; brand awareness; brand experience; Swedish Match; Löfbergs; fast-moving consumer goods; Business and Economics;

   Abstract : Abstract Purpose: To examine how flagship stores might affect brand equity for brands in the fastmoving consumer goods industry. Methodology: This paper adopts a qualitative research method. READ MORE

5. 14. Assessing an IT system implementation in a post merger scenario

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Jonas Florén; Kian Rousta; [2020]
   Keywords : Organizational Change; post-merger integration; sociomaterialism; technochange; warehouse management system; artifacts; organisationsförändring; artefakter; sociomaterialism; integration; technochange; IT system; uppköp och förvärv;

   Abstract : Mergers and acquisitions (M&A) are today two common ways to expand and grow businesses. However, studies report that around 50-75% of all M&A transactions fail to yield expected results. This study focuses on the value creation realized in the post merger integration. READ MORE

6. 15. Addressing shortcomings in goods distribution : A case study of a collaborative distribution network

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Axel Tåhlin; Victor Gjers; [2020]
   Keywords : Cross-dock; Goods Distribution; Distribution Network; FMCG; Customer Satisfaction; Customer Service Level; Supply Chain Collaboration; Mellanlager; Varudistribution; Distributionsnätverk; FMCG; Kundnöjdhet; Kundservicenivå; Försörjningskedjesamarbete;

   Abstract : In the increasingly frequent distribution of the Fast-Moving Consumer Goods (FMCG) industry, there is an evident need of improving supply chain operations to ensure sustainability. As part of the supply chain, the distribution of goods often accounts for a major part of costs and resources. READ MORE